Business Screen Magazine (1965-1966)

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1,1 How would you advertise a brand-new cameji at long hoEt... a budgat-pricBd lEnm PROFESSIONAL MUTiaN PICTURE CAMERA doiffGxW Neat! . . . But the price tag is too small ' This is it! Thedream carncra!_ 4 ppofeslonal Mmni. motion pklure camni^ at a fabntoiu price; HMANY. MANY YEARS WUNTHEBTI MQTIDN PICTURE EOlllPMENrJtE:e HAS NEVER OFFEREDAMDREHmni Not bad! It features the really low, low price, but is it too "bargainbasement?" Which comes first ... a camera's quality or its price? The only one who liked this ad the boss. Overruled! Attentiiin,PrafBssi[i(il Heiejtlastjs Motion PictutE Urefcrfert Camera Men .-r% 'Second Camera!! doiflexW ., m tttose Japanesti engineers spaak our languoga! doiflexlB T^ m'BSB FiB/CECDr Ysm The Avis technique. .. people arc get ting tired of "second-best "..besides, the Doiflex 16 is as good as the NUM BER ONE camera! High class! Lots of white space! Soft sell!... But we can't afford it at these prices! True enough! F&B Ceco worked vM the Doi company over a year in desi and engineering ... but the doui clich* does sound corny. 12 BUSINESS SCREEN • '