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Look to Mecca I ihe'lesi" 16 min & 35
■' For over a quarter-centuiy film people everywhere have come to depend on Mecca for the best in quality and service.
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MECCA FILM LAB. ''ATORIES CORPORATION
FILM CENTER BLDG., 630 NINTH AV : NEW YORK. N.Y. 10036 • CO 5-7676
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Sales personnel iit H. H. Macy's Netc York City store arc srciiiij oue oj t "People Sell People" series of retail trainina films designed to mcni individual sales ability. According to Herbert Mines, Administrator i Divisional Training at Macy's, some 7,500 employees uill view the fiii Slioicings are held just before store openings on Fairchild Mark IV Hmm }•■ jeetor (as shown), easy to set up on counter top. l-'ilm .series' is di\trilnii by Modern Marketing, division of Modern Talking Picture Service.
National Shoe Institute Unveils
Fall Fashions in a Colorful Show
ii The new "dynamic duo" — legs and shoes — are featured in a new fast-paced color slide presentation put on for the fashion press last month in New Yorlv by the National Shoe Institute.
According to Alice Regensberg. NSl's fashion director, the real message of this fall's fashion look is below the hem because of the leggy look so prevalent now in clothes. To illustrate the importance of the right shoe with the short-skirted and free-silhouetted clothes of today, the slide presentation showed a model wearing fall clothes with old-looking pointedtoe, high heel pumps, and then a model wearing new. appropriate fall footwear.
As produced and directed by Anne Kollcr. of Rossmore Productions. New York, the half-hour. 16.S-frame show featured clothes by leading coutouriers to complement the shoe collections, and also demonstrated the new "wardn>be-inlcs;rated look"" that NSI is
promoting for men's and childns footwear this coming season. •
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Bank of America's New Slidefil. Will Help Train 30.000 Emploji
The most extensive emplot him training program ever f> duced by the Bank of Americs now being shown to nearly 30,10 employees at 896 Califoii branches. The training packag{< five color sound slidefilms, eh 12 minutes long, also includes2 brochures, posters and referee cards. More than 230.000 pits of printed collateral material t being distributed by the bank.
Each of the slidelilms was »• signed to reiterate sound cnit principles and procedures, to iprove emplo\ce sales tcchniq* and to motivate Bank of .Amci personnel to transact custoif business on a more personal bzi
The sound and color tilmstl were produced by FilmFair Ot munications, a division of Fif Tair. Studio City-based comnV cial production company. I'he s»jects use art o\er live action •
II. I-EROYVANDERFOIin
Consultant
A U D I O-V I S U A L C O M :M U N I C A T I O > S
MOTION PICTURES • CLOSED-CIRCUIT TELEVISION
Formerly Film rroduciion Manager, A.T . &.T. Co.
1051 Villa View Drive Pacific Palisades, Calif. 90272
P. O. Box 2444
Hollywood, Calif.
90028
Telephone: 213 • 459-1019
BUSINESS SCREEN • 1