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"SELLING IS
K^ MENTAL"
18 Complete Sales Meetings Ready to UseStimulating—
Keys Men Up With New EnthusiasmMotivates Them to Greater Sales Efforts
"SELLING IS MENTAL" with all the advantages of audio visual to communicate knowledge and understanding, will add zest to your meetings, start them off on the right foot.
The men will gain greater confidence in their own capacity to achieve greater sales goals, by learning for example: How "To Sell the End Result First" How "Closing the Sale" can be quite simple . . . and other equally important techniques.
Easy to Administer. . . because everything has been done for you. The 18 meetings are programmed in detail in the "Leaders Manual" to guide you easily through each lesson perfectly ... with what to say, what to do and . . . when.
6 Color Sound Filmstrips ... to demonstrate how the basic techniques of selling are applied, so that men will see for themselves how to achieve greater sales success.
You can "judge" program before
you buy
You needn't take our word about the benefits of "Selling is Mental!' Our preview offer permits you to "see" and "ludge" for yourself. A small handling charge, credited to the purchase price, allows you to have the complete program for any 5 day examination period you choose.
MAIL COUPON TODAY. . . FOR PREVIEW OFFER
M
Selling Bureau
* Division of kockii piciufifs, inc.
BETTER SEllING BUREAU. D*pl BS-30
1150 W Oliv» A.rnue
Burbonk, Californio 91306
We'd lik* to hav« detoili on previffwing
filmilrlp program: "SELllNG IS MENTAL"
Nome
Addreit
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Company
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Number Six
Volume 27
BUSINESS SCREEN
3^ tyf/a^a^'fte of ^t44/to and 'Visual ^t>oh and ^ec/i*ii^u€^ of ^otntnutuca/ion.
A Preview of Editorial Features in This Issue The SMPTE Observes a Golden .Anniversary at Los Angeles' Conference .... 10
Camera Eye: the Editorial Viewpoint and Commentary on the News 12
Film Debut of the 1967 Oldsmobiles: Dealers See New Models on Film .... 16
Dartnell Brings Salesmen The Selling Secrets of Benjamin Franklin 19
Film Provides Guidance for Home Owners on Landscaping Techniques ... .20 The 14th Columbus Film Festival: 12 Films Receive "Chris" Statuettes ....22 Business Screen International: Warner-Lambert Meets Via "Early Bird" ....28 Prudential Sponsors Youth Fitness Program: Poised for Action Kick-Off ... .32
7th International Industrial Film Festival Report
The Winners at Venice: the Best of the Festival and Special Awards 35
Previewing a Selection of First Award Films and Behind-Screen Notes 38
Distribution Feature: 21 Million Have Seen Steel and America in a Year ... .41
Parke-Davis Research Has Given the World More Time for Living 43
Expo "67: Preview of Audiovisuals for Canada's Centennial Exposition ... .44 The Church in the Modern World: Coventry Shows City in tl\e Kingdom ... .46 riicy Stand as Equals Before God: the Story Behind A Time lor Burning ... .48
Ihc Spirit of Mutuality in the United States: In Common Cause 48
1 Ik Knights of Columbus Accept Tlie Papal Cliallenge in Service to Youth . .49 Dealer Film: Ford Service Men Are Learning How to Love Thy Customer . .50 The IFPA Journal: News of Chapter Meetings and Association Activities . .51
The Screen Executive: News of Staff Appointments in the Industry 54
A-V Equipment Tradcfair: New Equipment for Production and Projection . .61
Men and Events Along Film Production Lines; Reference Shelf Sources ... .66
Plus: The National Directory of Audiovisual Dealers
I UK STAFF OF BUSINESS SCREEN
F.ditor & Publisher O. H. Coelin
EasiLTii Manager Robert Seymour. Jr.
Western Manager II I . Mitchell
European Editor Robinson I' Kigg
I'roiluciion Manager Miklrcii Koscn
llc.iJ, M,ul Division Herbert Johnson
Itiu* Stx, Volume Twenty. S«v«n of Business Screen Magozine. published Oct. 30, 1966. Issued 8 times annually at six-week intervols at 7064 Sheridan Rd , Chicago. III. 60626 by Business Screen Magazines, Inc. Phone BRiorgole 4-8234-j. O. H. Coelin, Editor ond Publiiher. In New York: Robert Seymour, Eastern Manager, 250 W. 57th St., Phonos. Circle 5-2969, JUdson 21957. In Loi Angelet: H. L. Mitchell, 1450 Loroin Rood, San Marino, Calif. Phone. Cumberland 3-4394. Subscription $3 00 a year, $5 00 two yeorj (domestic); $4.00 and $7.00 foreign. Second doss postage paid at Chicago, Illinois and at additional mailing office. Entire contents copyrighted 1966 by Business Screen Magazines, Inc. Trademark registered U.S. Potent Office. Address all editorial and subscription inquiries to the Chicago office of publication.
BUSINESS SCREEN • H'