Business Screen Magazine (1965-1966)

Fnidciili.il Sp()ii>()r> a \ oiilh Filnc.vs Program Niilioiiuiilr <:aiii|>iii^M <;«'!> I iidirMay Willi 1 .(►00 Prints of t;«»l«»r I'iliii Kcaliiriiif; Stars ol \ati«nial Footl>all League Quality-Bilt Film Miippiiig Cases • Best quality domestic fibre • Heavy steel corners for addecl protection • Durable 1 " web straps • Lorge address card holder with positive retainer spring • Sizes from 400' to 2000' Ol lIKk Ol \1 I J \ llil. I I IKMS: Salon Print Shipping Cases Sound Slidcfilm Shipping Cases (for Transcriptions & Filmstrips) 2" X 2" Glass Slide Cases Filmslrip Shipping Cases (hold up lo 6 strips plus scripts) Vl'rile direct lo wanufjclurer for catalog M. m\nm:\\ 361 W Superior St., Chicago 10, III. 19(57 .\miiiiil Buyer's Collide III Film rriidiiclion Scr\iccs iiiid rrodiH'liiin F.r|iiipint'nt NV ill Be iin Kxlfii le.ituri of 1 liese Pages Next Mi.iilli! 'T'HE PRlDINriAl iNSl RANCK -'-Company has launched a new "Poised for Action Youth Fitness Program" which features a halfhour color film starring 13 top National Fcwtball League stars. The film. Poised For Action, is a major public relations project for the company, involving some 1,000 prints already in distribution, and includes plans for future sports programs in seasons to come. Made in cooperation with the President's Council on Physical Fitness and the National Football League, the picture offers some of the most interesting closeups of football skills and game-action sequences ever seen on the screen. It is narrated by Michigan State's famed coach, Duffy Daughcrty. and features such gridiron stars as Gale Sayers, demonstrating his rushing ability; Bob Hayes, Sonny Randle and Pete Retzlaff, showing how to run pass patterns; Frank Ryan, in hall handling and passing; Pete Case and Mick Tingelhoff, blocking; Merlin Olsen, Billy Ray Smith and Maxie Baughan. playing the forward defense; Pat Fischer and Paul Krausc, in pass protection; and Jim Bakken, showing how to kick. They're Great Off the Field The 13 stars were chosen not only for their skill on the field bui as good citizens, college graduates, and successful business and family men, as well. All have achieved almost as much success in their lives off the gridiron as on — good examples for youngsters seeing the film. Poised For Action is pari ol an extensive program, consisting ol not only the film in nationwide distributi(m, but Pru-sponsored visits to ail NFL team training The Oldest Laboratory in Florida Is still the best . . . Since 1947 the emphasis has been on Quality and Service And tven fodoy, yoo don't get one without the other . . Kussrll Film Laboratories IHO.T LENOX AVl |.\CKS0\VILLE, 32205 TELEPIION. ^904) .389-2316 camps this summer by thousands of youngsters and their parents for a close look at some of the nation's best examples of physical fitness In addition, fitness clinics for the youngsters, themselves, supervised by NFL stars and local athletic figures, have been held in Los Angeles. Houston, Chicago, Milwaukee, Boston, Jacksonville and Newark. Booklet Is Widely Distributed The two most important parts of the program (and those which will reach the largest sections of the general public) are the film and a 36-page physical fitness booklet, also called Poised For Action, which contains: a message from President Johnson citing the importance of physical fitness for the youth of today; an exercise Frank Hyan, .slar qmirlcrhiick of the Xl'L Cleveland lirouiis pro lemn. program demonstrated by Pete Ret/laff; football skill lips; a scouting report on the \5 Nf-T. teams; and IVh.'^ standings and 19(i(i schedules. The booklet will be given to all persons seeing the film — which could run inti> millions of copies in less than a year. I'rodiieed by Contact Marketing Poised for Action was jtroduced by Contact Marketing, Inc.. a New York marketing concern with strong roots in audio-visu;il media. F{xccuti\e |iroducer is Daviil W. Lupton; producer, John W. Hennessey; and writer-director, Herman Masin. edittir of .Scholastic Coach Magazine. Filming took place at Ramey Air lorcc Base in Puerto Rico, last May. Scenes of outstanding NF-I. action last year is also included in the film. Photography of the action at Ramev was done on Itimm. and Rushing star Gale Sayers, o/J Chicago Bears, pictured in ad also on 35mm motion picture I with a 1/1000 second shj speed. The latter footage used for sequence demonstra^ photographs to be included forthcoming instruction which will be part of the pro in the near future. Get Prints from .\F or Mc Free-loan distribution of| film is being shared by .As* tion Films, Inc.. and Modern' ing Picture Service, each ser several of Prudential's regiona fices. Audience will be in sch colleges, service clubs and gn interested in youth, sports or r sical fitness. In addition, lOOp have been given to the Depart of Defense for shiiwing to .iriiied forces; and .'^0 prints he made available for showin. local television stations. * * * No-En Film Treatmeni A\aiiabl to Clients of Colburn Laboratoi Y-V The No-En film treatmcr now being offered customer the Geo. W. Colburn Lab(.iraln| in Chicago. A product of ' X'acuumate Corp. of New ^ No-En provides trouble-free jection of loop and cartn*., loaded films, helping to iv smooth showings ami extenJ print life. PRODUCER SERVICES Print-Stills-Motion Experienced in Machine Tools Construction Equipment TG ENTERPRISES BOX 790 HARRISONBURG, VIRGINIA ^2 BII.SINKSS SCRKKN 1