Business Screen Magazine (1965-1966)

\ Worldwide View of Parke-Davis Progress n iiiiilicdial (oiHirn < H)st'rves a (^enleiiiial «>l' Servirf to lU-tter VI orhl llrjillli i 2K-Miiiiile Film Showing H«m Itescurrli Is |{riii;:iii^ >Ior« "Tinu fur l-iviiij;" ij l.in; ExPFXTANCY oi Man has been ■ itcndcd by years through the wonders of :(lal seience. And niaking important con Isions toward more "'Time for Living" are J pharmaeeutical researeh and manufac organizatii>ns as Parke, Davis & Com This lOO-ycar old drug firm is a world organi/ation with some 1 3, ()()() people yed in 100 eountries. It is also an experi sponsor of the film medium — whieh it rimarily used for showings to physieians illied heahh professional grt)ups. : scope of that film program was widened ; 1964 when Parke-Davis sponsored erAttack! whieh was created to show the f its products in better world health. In entennial anniversary year, the company )ne even farther and commissioned The 4andy Organization to produce a sequel vith a most appropriate title: Tiine for . The new 28-minutc color film has sev levant goals: ivi's Employees a Sense of Participation .t, it provides the company's own world of employees with a comprehensive and ;-stimulating view of today's complex and te Parke-Davis organization and, secondbrings these people in so many different ies a sense of participation in the conons which the firm has made to better health. 1, building on the successful distribution lier films by Modern Talking Picture e. Time for Living is sharing that story )ublic audiences and the success of that has, in the company's own words "been ;ncouraging and very worthwhile." Thouof U. S. bookings have been supplementhundreds nmre in other world areas. erations on Every Continent Arc Shown leras have captured essential sequences erations on every continent, sampling manufacturing plants, research laboratories and sales branches around the globe. Grant Harris, of JHO's production staff, was enlisted for his extensive international experience on such films and arranged for the required crews. Overseas Film-Making Has Its Problems Prt>blems were met and overcome, sometimes with the aid of Parke-Davis representatives. Some were less simple, including political turmoil in Africa, extreme heat and inevitable rainy spells. At one location, for examiile, friends at the University of Ibadan and patient outwaiting of tropical storms, enabled production director Harris and the company's public relations' man, John A. MacC'artney, to obtain some essential footage. Regulations on film and equipment import were other hurdles which required real ambassadorial skill. Time for Livini; takes viewers on an armchair tour of the company's facilities and resources, designed to save the lives of the ill and to protect the health of those more fortunate. But seldom has a film brought home so forcibly the challenges faced by medical science in its fight to wipe out sickness and disease. For every success, there are dozens of setbacks. For every discovery, a possible pitfall. But as the film shows, the years tick away on the clock of life and scientists and drug researchers are constantly slowing down the movement of Time's hands. Armchair Tour of Far-Flung Activities Viewers are taken from the firm's headquarters in Detroit to a major research complex in England. From a manufacturing center in Mexico, the scene shifts to an experimental farm in Australia. And there arc long looks at a well-scattered army of medical personnel who daily inch closer to their goal of a disease-free world. Time for Livinf; is an encouraging summary of how far man has come in his all-important battle for life, .'^nd Tlurc's more "Time for lAiiiiiJi," today, llumks III risrarch efforts of Parke-Davis scieiUixts. it's also a reminder of how far he has yet to go. Viewed from either angle, it's a provocative motion picture. • * * ♦ (ioinpany Notf.s 60 Million \ icu«T-> Have Seen Five Parke-Davis Films M A success story engineered by one of the world's largest drug firms is being acted out daily in such unlikely locales as Blue Eye, Mo., Arpin, Wis., and Blanket. Texas. The tale is one iif numbers, and the tools being put into use by Parke, Davis and Company are a group of five full-color motion pictures that daily are being shown by an evergrowing number of television stations, civic groups, fraternal clubs, church organizations and schools throughout the largest cities and smallest towns in the nation. So far, an estimated 60 million persons across the U.S. have seen at least one of the films since the first was introduced nine years ago. That's better than M) per cent of the country's population, and the response has left Parke-Davis officials delighted. "These films have meant a great deal lo our continuing effort to acquaint people not only with the job being done by persons connected with the U.S. health picture," said Carl Johnson, vice president of public relations. "By this we mean the diKtors, nurses, research scientists and others in the medical field (rONTINUED ON THI^ FOLLOWING PAGL 65) n: ijiiiilli ill a rcliixiiifi ;)ai/.sr Ix'fore hixtoric spires across Thames. Japan: advice from mi "elder slittismau" on irliiil iiuiki ■. ilie airplam fly. <U:BER 6 • VOI.UM ME 2 7 43