Business Screen Magazine (1965-1966)

f with you ill jii.si n iiioiiniil, sir!" .\l Irasi u lien th<ri'\ Ujc, tlurc's liopc. StMNJcc Men I. (Mill to "Love Thv Customer" \ N«». loril I iliii riial l'oiiil> I |i Knli<;lilfn)il Sfll'-liUeresI I ll<-l|iiiiu S»T\iri Personnel (jreel (!iir 0>»nt'r> Willi Sniil<' 'T'llE CAR OwNiR who has ■*• achieved his giial in ihe sales deparlmeni of his dealer soon turns up in the service shop. His need may be minimal: periodic check-ups that put him back behind the wheel quickly, purrinu with content. But there are times when owner Jckyll becomes the proverbial Hyde seekint: for a victim. .Automotive service people have discovered the fangs and claws of a tiger on otherwise mildmannered ladies and gentlemen. in their Marketing Institute SchtM)ls. the Ford Motor Company has anticipated the problems of service department men in Ford, Mercury and Contincnlal dealerships and with a timely "attitude improvement" film aptly titled Love Thy Ciisiomer they have provided the armor of understanding to cope with the irrational, the illogical but otherwise irrefutable foibles of the man whose car needs fixing . . . tww! Through the medium of the screen, the Service Man will be encouraged to find that Dearborn understands his problems. That is the mission of this Parthenon-produced 2A-minutc color film and it has been carried out with clear understanding of both sides of the service problem. There's straightforward self-inlerest at work in the content of Love Thy Ctisiomer. It says this way can lighten your workload, protect that steady paycheck and make life much more pleasant without those angry customers. Ihe film does this with the "light touch" found in earlier Parthenon films for Ford sales training use. But the laughs are indigenous, help make message points, move the film a bit faster and aid its memorability. To accomplish this, the picture turns to Frank Nelson (Jack Benny's familiar floorwalker" as its basic narrator. In some 20 featured sequences, they meet Bilko the Chiseler. GoGo the Gabber, Short-Fuse Fred and Einstein, the Expert as well as some good "white coat" types from within the Service Department, Of course, there aren't too many like these in real life. But the few who exist arc enough to shorten a Service Man's life. in synch dialogue discussion that concludes this useful "'attitude" film, the Service Manager lays out the "cures" that can be summarized in a single phrase: "do it right and you do it once." And in all this, there's emphasis on friendliness, patience and honesty. The beneficiary of the film is the Service Man but the real winners are Ford customers who will find men with understanding hearts at the service desk or beneath the frames of their cars in that time of need, • "'Ilarvcv, the iioiKl-l.iMtki-r" iuli\ls the (lid (if n .iiff, rini; imi luiiiii ■■.Sli(>rt-I'"ii.sf Krcd" uoii'l slaud for iiini hiiikltilk Irniii aiuilxxli/ lixhnj. "Go-Go, the (Jalibcr" has plenty of time, cicri ;'/ srnicc men chm't. "Kinsli-iii, llic L,vi)crt" — hr'.s nndy lit till ihi iiuchaiiic what it needs. 50 ! Iifiipic, the Chisi-lfr" lie kiious ■-horl-eiilt, tliiil IIIII.-.I citsl lrs.\. "Don, the Instant .Screamer"" has a lot ill rowiiiini with that loud duck. New Uses for Concrete Shoo ■ Film for Architects and Bidcn ir A 16mm, color sound ntici picture depicting new uses 0:0 Crete has been completa architect and contractor aud by Fraser Productions. San cisco and Hollywood film pany. Entitled Concrete, the fiinii produced for its sponsor, 1 Cement, it compares the tional requirements of natur;' ments. such as plants, s(ry birds, and sea-worn rocks ai latcs them to the utility an sign of modern architecture ploying concrete as the building material, in additior "gallery sequence" of com| buildings of special archite significance. Concrete also plains new construction me' such as tilt-top, slip-form, 1 nite, thin-shell and lift-slab. Kaiser Cement's agency, whom the Fraser staff workec ing the production of the film Allen Dorward & Scroggin Francisco. AD&S supervisior handled by creative direcdv rector, Charles Medtheny. * * * Bureau of Mines Updates Pill on "Arizona and Its Resoi'» "^ Arizona and its Naiui. sources, a new color niolioi.Ji ture showing how the conserv' principle has contributed ti development of a western sta now available from the film li of the interior Department's reau of Mines. Sponsored by the Fhelps-1 Corporation, the film shows wisdom and skill in utilizing ft ral resources have changed I zona into an area that is riii agriculture, industry, science K the arts. The advancement of the nology that has made Ari/.i lean ores a major source of ci • for the nation is depicted irk film. State universities and c ^^ sion services and their coiii« tions to conservation throui'^f search are portrayed in sci." scientists experimenting will. techniques in forestry and mi lure. Prints of .Arizona can b tained from Graphic Servicereau of Mines. iX'partment i' j interior, 4S()() I'orbes Ave., I buruh. Pa. I. '521 3. Prospc borrowers should affirm that ' have available a 16mm sound jector and experienced operali « * * tV Coming! the 'fi7 Buyer's G to Film Production Services RIISIMF««i KTRKKN A vsf