Business Screen Magazine (1965-1966)

how many HALF sah'siiKMi have you It's easy to tell. A salesman may have a good knowledge of your product or se^^•icc but, for sales success, that's only half of what's needed. The other half, enually important, is "people" knowledge. When a salesman lacks this, he's just half as effective as he should be. To be wholly effective, salesmen must possess "people" knowledge, understand the fundamentals of selling, and develop persuasive skills that motivate prospects to want to buy. This new University of Marketing audio-visual sales cf)urse offers ihis knowledge. It makes it easy to train your men in the attitudes and techniques of today's top earners. It enthuses men to want to do a better |ob . . . shows them how to work "smarter", rather than harder. The six two-hour sessions arc .so clearly programmed, it's remarkably easy to coiidud the training meetings. Mail the coupon for details on how you can add annllirr half to each of your men . . . and double his sales effectiveness. BETTER SELLING BUKEAU 1 1.50 West Olive Avcmic, Dcpt. BS-31 Hiirbonk, California 9150G I'd Iikr "prcvlrMr" drtailt on the Univerelly of Kfurkrting Audio-Vilniil Sairt Counr. NAME ADDRESSCOMPANYCITY -TITLE. STATE. -ZIP COHE. Srnd inform-ition. also, on the tr» .(ion of culloni-t.iilorrd Aiidio-Viiunl proRrami ir.r. O SALES TRAINING D PUBLIC RELATIONS O SALES PRESENTATIONS Number Seven Volume 27, 1966 BUSINESS SCREEN ^oc/^ an</ &<ec/ittf^u*>i o^ '^o*ntntttuca/it>»t A Preview of Editorial Features in This Issue Right Off the Newsreel: Brief Notes and Commentary 6 Annual Management Film Awards Honor Three Pictures 14 Camera Eye: the Editorial Viewpoint 16 Trends in the Business of Audiovisuals 26 CINE Honors Overseas Festival Winners at 9th Exhibition .... 61 50 Years of History in "The Managerial Revolution" 63 A Film Tells Advertising's Role in the Japanese Economy .... 64 Kroger's "Partners in Profit: Profit for Partners" 65 Shell's Answer to Water Pollution: "The River Must Live" .... 66 Personal Guidance: "It's Wonderful Being a Girl!" 67 Videotape Aids Training at West Virginia Pulp & Paper 68 The IFPA Journal: News of the Chapters begins on page .... 69 The A-V Equipment Tradefair: News of New Products 106 BUYER'S GUIDE TO FILM PRODUCTION SERVICES National Distributors of the Sponsored Motion Picture 31 U. S. and Canadian Film Laboratories, begin on page 71 Specialized Film/Tape Production Services, begin on page ... 83 A Reference Listing of Experienced Film Writers 92 Field Representatives of the Film Manufacturers 96 Manufacturers & Distributors of Production Equipment 99 Overseas Sources of Laboratory & Producer Services 108 PLUS: THE NATIONAL DIRECTORY OF A-V DEALERS THE STAFF OF BUSINESS SCREEN Editor & Publisher O. H. Coelln Eastern Manager Robert Seymour, Jr. Western Manager H. L. Mitchell European Editor Robinson P. Rigg Production Manager Mildred Rosen Head. Mail Division Herbert Johnson liius Seven, Volume Twenty-Seven o( Builnejj Screen Mogazlne, published Nov. 30, 1966. Issued 8 limes annually at six-week Intervols ot 7064 Sherldon Rd., Chicogo, III. 60626 by Business Screen Magozlnes, Inc. Phone BRiargole 4-8234-5. O. H. Coelln, Editor ond Publisher. In New York: Robert Seymour, Eastern MonoBer, 250 W. 57th St., Phones, Circle 5-2969, JUdson 2-1957. In Lo> Angeles: H. I. Mitchell, 1450 Lorain Rood, Son Marino, Calif. Phone, CUmberlond 3-4394. Subscription $3.00 a year, $5.00 two yeort (domestic); $4.00 and $7.00 foreign. Second class postage paid at Chicago, Illinois ond at odditional moiling office. Entire contents copyrighted 1966 by Business Screen Mogojlnes, Inc. Trademark registered U.S. Patent Office. Address all editorial and subscription Inquiries to the Chicago office of publicotlon. BUSINESS SCREEN MAGAZIN