Business Screen Magazine (1965-1966)

New Audiovisuals for Business ^ Ediicalioii Thin Company's Film la llt-lp IN 1965. Jas. H. Matthews & Co., of Pittsburgh, Pa., manufacturers of bronze markers, industrial marking prtxlucts and box printing dies, purchased one hundred prints of the 18-minute color film. Heritage of Splendor. As a public service, the company made these prints available, free-ofcharge. for showings to youth and adult groups throughout the country — using Modern Talking Picture Service for their distribution. In addition, to help promote showings, the company distributed an attractive four-color leaflet describing the film and listing local sources from which it can be secured. Developed by Richfield Oil Company and narrated by Ronald Reagan. Ileritaf^e of Splendor emphasizes the importance of preserving America's great outdoors as a national resource for recreation — but warns that the areas are being slowly smothered under carelesslytossed litter. The film points up the citizens' obligation to preserve our recreational heritage and to help in curbing litter. To date, the prints have had some 6, KM) showings to a total audience of over 35(),()()() persons, and 2,200 advance bookings now iiip *'Keep .4meriea Beautiful" scheduled run through the current fall and early winter months. In the words of the advertising manager at Jas. H. Matthews & Co.. "There just isn't any let-up!" The film has been shown at vacation resorts, in airports, schools, hotels, motels. Salvation Army homes, yacht clubs, government meetings, churches, chambers of commerce, hospitals, state parks, trailer parks, marinas, restaurants, mission societies, factories, sportsmen's clubs — and even aboard the Cape May Ferry! Officials of Keep America Beautiful. Inc., speaking of the publicspirited action of Jas. H. Matthews & Co. in making prints of Heritage of Splendor available, have said, "We consider this film to be one of our most important working tools and hope that eventually every man, woman, and child in this country views it — because it is the individual who creates the litter problem and only the individual can prevent it." On November 10th. the Matthews Company was awarded Keep America Beautiful's 1966 Business Award for the company's public education program aimed at preventing litter and preserving natural beauty. • Film for Teen-AjKerH Shows Value of Career as l)o« A new motion picture designed to help alleviate the critical doctor shortage was premiered October 10 at the Annual Scientific Assembly of the American Academy of General Practice (AAGP) in Boston, Someone You Can Trust — Someone You Can Be, a 29-minute color (ilm, encourages high school students to consider a career as a medical doctor. I he film was spcmsored by Smith Kline & French Laboratories for the ,'\AGP, and was filmed by CalvinDel renes Corp., of Philadelphia. Li-nsing scene for "Someone You Can rnisl—Somconr You Can Re" pro'III' III III/ ('(lit in DiFriius Ciirp. It is designed for use in the Academy's new physician recruiting effort: the family Practice Careers program. According to AAGP Executive Secretary Mac Cahal, Someone You (an Trust — Someone You C an lie is part of an on-going effort to help solve the physician shortage facing this country. Cahal points to some statistics that reveal the extent of the problem, "In 1900, there were 150 doctors for every 100,000 population, today there are but 130," Cahal said, "Despite the fact that each day headlines proclaim new medical miracles, nearly 20 percent of the medical internships available at U.S. hospitals go unfilled each year. Medicare and other government health programs will further increase the I for trained phy sicians." The Family I'raclice Careers program is a na nal medic:: recruiting effort cm ing physicians in comprehensive. iiional program of interesting _\ ung people in medical careers. • New York Power Authority Film Reviews Hydro-Electric Progress Tale of Two Rivers, a new filmed documentary about hydrot electric power on the St. Lawrence and Niagara Rivers, is the culmination of a series of films sponsored by the New York State Power Authority that began in 1957 with I Tlie St. Lawrence Power Project I and continued into 1960 with The Siatiara Power Project. The present film, telling the story of both projects, represents the selection of the best footage from ten years of t)n-site camera work — over 150,000 feet of construction scenes from ground-breaking to completed power plants. Producer of the films is John Campbell Films, Inc. Association Films will distribute the 22-minute color film to general non-theatrical audiences, principally in New York State. An address by James A. FitzPatrick. chairman of the Power Authority, opens the film; animation sequences depict how the projects were designed and how they work. The construction sequence, for example, covers nearly a decade of operations — from first land-clearing, through excavation of millions of cubic yards of earth and rock, form-building, concrete-placing, turbine and generator installation — to finishing phases. It concludes with the distribution and marketing of over 2 '/2 -million kilowatts of electrical power. Over a billion dollars has been invested in both projects, financed by the sale of bonds and involving no tax money. The new Tale of Two Rivers is expected to appeal to schools, engineering societies and local civic groups in the St. Lawrence-Niagara area. The film has a strong educational slant and demand from schools is expected to be heavy. Ed McCloud. A! Mellett and Herman Kitchen did photography: Jack Campbell wrote the script: Bob Velazco scored the music; George Bryan narrated; and Gary Hampton, served as production assistant. • Conservation Dcparlmcnl Offers Film on New York's Slule Parks •'• A new film. New York State: Year 'Round l'layi;roiind, is now being offered to churches, clubs and schools, and on television throughout New York State by the State Conservation Department. The story is narrated by a Forest Ranger who makes an appeal for the outdoor life. "Give me the lakes and streams, earth and rock," he says, "for here is the raw material for your re-creation." Out of this raw material of nature, the state has fashioned her great system of parks, with one to be found not more than an hour's drive from home. The film invites the viewers to "Take an hour, a day, a week," and partake of the outdoor refreshment the State Parks offer, in any season of the year. The film is fast-paced, with lively, spirited music throughout. There is a minimum of narration. The pictures and music tell the story, with only an occasional comment by the narrator. It closes with a strong plea for conservation. "There is in all of us," the Ranger says, "the yearning to refresh our , souls with the grace of Nature: to ' touch earth and rock, sea and sky. We must make of these our heritage, our will and testament, for generations yet to come." The film was produced by John Campbell Films. Inc. Herman Kitchen did the photography. Bob Velazco furnished the music, Phil Santry was art director, and Jack Campbell wrote the script. • * * * Three National Geographic Films Available to Groups from Aetna ■?Y Three National Geographic educational adventure motion pictures are being made available on a free loan basis to clubs and other community groups as a public service of the Aetna Life & Casualty Company. The color films. Miss Goodall and the Wild Chimpanzees. The Voyai;e of the Brii;antine Yankee, and The World of Cousteau. ait 27-minute versions of original network television shows, produced by the National Geographic Society and co-sponsored by Aetna and Encyclopaedia Britannica. They are available from Aetna, Hartford, Conn, to women's clubs, schools, churches and groups. • "Questions" Show a Community Action Program in North Carolina -/r A new 18-minute film, Questions, is showing an anti-poverty program at work in Craven County. North Carolina. In "Craven Operation Progress " The North Carolina Fund has sponsored a community action program that sets an example for llic nation. Write: The North Carolina Fund, P. O. Box 687, Durham, N.C. for film loan details. • BUSINESS SCREEN MAGAZINE