Business screen magazine (1967)

ftttabuofj 'FbMiy Television sold the kids. Moviematic sold the dealers. When Pillsbury* came out with a new powdered drink, they had to come up with a way to tell dealers about it. And what better way, they thought, than to show dealers the actual commercials that kids would see on network television? The kids, in turn, would do a "selling job" on Mom. So Pillsbury equipped their representatives with portable Kalart/Victor 16mm Moviematic Repeater Projectors, and dealers pre-viewed the commercials; in color, and with sound. How about what you're selling? Moviematic will help sell it better. Applications? Sales training programs, exhibits, display use, at point-of-purchase sales . . . you name it. If you'd like to find out more about Moviematic, and about how you can buy it or lease it, look up your nearest Kalart/Victor dealer. Or write Kalart/Victor, Dept. M-37. Plainville. Conn. 06062 right off the newsreel Nallonal A-V Convention Theme: "The Challenge (o Communicate" •k The theme of the 1967 National Audio-Visual Convention and E.xhibit, to be held at the Palmer House in Chicago on July 15-18, is "The Challenge to Communicate." According to Frank Bangs, general chairman of the convention, "our world has experienced a tremendous explosion in both population and knowledge, creating a great "Challenge to Communicate" as our theme states. The audiovisual industry is meeting this challenge in 1967." A larger attendance than last year's total of 4.000 members and guests who attended the NAVA convention in Washington. D. C, is expected in Chicago this year. • ;i: :|; ^ Bailey Films, Inc., Los Angeles, Acquired by CBS/Columbia Group " CBS has acquired Bailey Films, Inc., of Los Angeles, producer of educational films and filmstrips, according to Goddard Lieberson, president of the CBS Columbia Group. The film company will operate as a unit of CBS" Educational Services Division under the supervision of Norman A. Adler, vicepresident and general manager of that activity. Albert Bailey, who established the business in 1938, will continue to direct Bailey Films as vice-president and general manager. The CBS Educational Services Division was formed in June, 1966. • Kodak Phases Out Magnetic Tape Manufacture, Marketing in U.S. it The Eastman Kodak Company is phasing out its magnetic tape business in the United States and will close off both manufacturing and marketing of tape in this country, including audio and instrumentation materials. An associate company in France. Kodak Pathe, will continue to manufacture and market magnetic tapes overseas. Magnetic striping of film by Kodak, well received since 1952, will not be atfeclcd. Much-needed manufacturing space that now becomes available through the magnetic tape shut-down will be utilized for film manufacturing. The phase-out will have no significant effect on Kodak's overall business since the volume of tape sales was considered relatively small. • * * * Film Producers Guild Appoints Buckland Smith to Head Interfiira /~ G. Buckland Smith has been appointed managing director of Interfilm ( London ) Limited. Under his auspices, this company will conduct the international relations of the Film Producers Guild. His headquarters are at Guild House, Upper St. Martins Lane, London. W. C. 2., England. • Hon. Paul .M.irtin. M. P., Canada's Secretar) of State for External Affairs, who rt'cciitly rcjfit-scntcd Itis countnj on tour of Eurojicait and Eastern bloc nations, iias presented with an official fihn .showing highlights of his trip by Invin Young (right), president of Dii Art Film Laboratories, Inc. at a ceremony in Ottawa. looking on is Hoy Tash (left), newsrcel manager of .\ssociatcd Screen hulnstries. Du .\rt's Montreal subsidiary. Tash accompanied the Canadian official as oiw of his official cameramen on the tour. BUSINESS SCREEN • 1967