Business screen magazine (1967)

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when you must be really sure . ARRIFLEX 16bl has what It takes I RUGGED RELIABILITY it takes more ttian fancifully fabricated metal and glass to give a camera ttie rugged reliability that's a must for the professional cameraman. That's why the Arriflex 15BL was designed from the start for heavy-duty location filming — with ruggedness and reliability built-in. Arriflex 16BL's sure reliability is centered on the famous Arri mirrorshutter/registration-movement — famous for proven performance in millions upon millions of film footage. Another major contributor to the 16BL's reputation for dependability is the Arri Quick-Change magazine system — the system that masters the toughest location assignments because its design makes no compromise with reliability. It places the entire film gate — rear pressure pad and all— protecti»ely in the camera head. There it serves to locate the film precisely and unfailingly in the focal plane — safe from bumps, nicks, scratches and deformation, Arriflex 16BL's has-what-it-takes features include an fps tachometer and digital footage counter for verified visual proof of camera speed and expended film footage— indications that can mean the difference between film in the "can" or film in the trash box. VlKoAMLIIT And it takes more than a "Johnny-One-Note" filming tool to assure the hardworking filmmaker of a full and profitable return on his investment. It takes a truly versatile camera to handle a broad scope of assignments. That's why the Arriflex 16BL was designed with its classical configuration — the right configuration for every filming technique— traditional or verite. The 16BL's versatility extends to its sound system in full measure — DOUBLE SYSTEM or SINGLE SYSTEM, either or both— it's sound convertible on the spot by simply adding or removing the Arri Recording Module. The Arriflex 16BL is the choice of professional filmmakers because it is the most rugged, reliable and versatile sync sound location camera in the industry. Write Oept. BS for ARRIFLEX 16BL 10 page brochure iuatrat«4: rl 16IL with ■lii«l« 1 r«cordtQ« M»llll«t. ARRIFLEX CORPORATION OF AMERICA ■ P.O. BOX 1050. WOODSIOE. N. Y. 11377 17th PRODlfTinS R^VI^\^ M