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Why the NPR's magazine change takes only five seconds.
Snap off the old magazine, check the aperture, snap on the new magazine. That's all. No threading; no loop to form; no blimp to climb in and out of. You don't need to touch the film at all. The film is threaded and the loop formed inside the magazine when you load it. before shooting starts. When you run the camera, a built-in noisemaker warns you if the loop is not correct. The pressure plate is on the magazine; the aperture is on the camera body. When you snap off the magazine, there's the aperture, registration-pin and claw, right before your eyes. Inspection and cleaning are fast and foolproof. An unwritten law of unscripted film making is that you save your last few feet of film for the big scene you think will come up at any
moment, thus missing some good cutaways. Then you run out during the big scene anyway. With the NPR you've lost only ten seconds of the action. In the studio and working from a script, the fivesecond magazine change can stop everyone on set going off to make a phone call when they hear the dread cry "Reload." One of our customers, shooting at the last GOP convention, reports that he was able to get matching closeups of two VIPs — one asking a question and the other answering it — on two rolls of film. He ran out on the question and got the answer on the next roll, using the NPR's automatic clapper to re-establish sync. The VIP's preliminary harumphs and the NPR's blimp-free silence, precise reflex viewing, two
lens turret and steady shoulderresting were helpful too. We have a brochure on the NPR that we'd like to send to you. Just let us know your address. Ours is Eclair Corporation of America, 7262 Melrose Avenue, Los Angeles, Calif. 90046. Call (213) 933-7182.
Franchisee! dealers: ea%t coast: F&B CECO. Camera Mart, Camera Service Center. General Camera Corp., SOS Photo Cine Optics, Claus Gelotte: middle west: Behrends Inc.. Victor Duncan Co.; south: Frye Photo: west coast: Gordon Enterprises, Mark Armistead, Brooks Camera.
17th PRODUCTION RKVIEW
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