Business screen magazine (1967)

NATIONAL DISTRIBUTORS OF SPONSORED FILMS UNITED WORLD FILMS INCORPORATED: America, whiili iiicliulcs Universal Pictures, Universal Citv Stiulios, Inc.. Decca Records, Inc., and MC-^-TV, Inc. In 1946 United World Films purchased the Bell & Howell Film-O-Sound lihrary which was the largest film library operating in the United States. In 1946 United also purchased outright Castle Films, the largest producer and distributor of 8mm and 16mm sound and silent motion pictures. .Services: Since its organization. United World Films has distributed sponsored films for industry. Distribnticm is conducted for non-theatrical, television and theatrical audiences through 4.3 distribution offices located throughout the United States. United also produces and distributes classroom teaching films to the nation's schools. It makes available on 16nim film all of its own company (Uni\ersal) featme theatrical titles along with selected features from Paramount and J. .Arthur Rank. Demand for its films comes from clubs, business organizations, colleges, universities, high schools, women's organizations, agricultural groups, etc. These audiences are constanthincreasing and United uses this source of fresh new audience contacts for distributing their clients' sponsored films. In the distribution of their clients' 3.5mm sponsored films. United utilizes the theatrical knowledge, experience and contacts of Universal Pictures, its parent compan\-. Bv reason of its affinity with MCA, United has the added opportunit\' to be in constant contact with the program departments of television stations throughout the country. These contacts are used b\' United in arranging showings for its clients' films. Promotion antj Publicity-: United not only produces indi\idual advertising and brochures for each of their clients' pictures, but also has available the extra advertising exposure via listings in other film catalogs produced by the company and distributed to 16mm audiences. United maintains booths and exhibits at the important convention and audio-visual demonstration centers throughout the world. Print Services -\xd Maintenance: Because it is part of a professional motion picture distribution organization. United maintains the highest standard of inspection. Prints are inspected and cleaned utilizing the latest electronic equipment. Scratched prints are repaired under a special film coating process. United also shares in the cost of replacing any prints damaged during the earh" years of distribution. Film Users Evalc-\tion" Reports: Certified attendance report forms are supplied to the client on e\ery showing. Monthly Reports: The sponsor receives detailed perfonuance reports which supply audience information by type and size. A detailed recapitulation of the cumulati\e total audience is supplied each month together with information on number of showings, bookings and the like. Television Dep.\rtme.nt: This department specializes in the distribution of client sponsored films to commercial and educational TV stations utilizing TV .station contacts of MCA. Theatrical Film Department: Through this department, arrangements are made for quality theatrical distribution dates utihzing the experience and theater contacts of the parent firm. Universal Pictures. The latter compan>' has had o\er .50 years experience in theatrical distribut on and was the first organized motion picture compaiu' in the industr\'. United also makes arrangements for its sponsored clients through its film editing staff to produce 35mm prints from existing 16nmi prints via a special process. These 35mm prints are thereafter exhibited in the nation's tneaters. Professional advertising is emploxed by United in the exploitation of its clients' fibus in the theatrical distribution. .\oN-TiiEATRiCAL DivisiO-N: f:lubs. Organizations, colleges, universities, men's and women's groups, high schools, agricultural groups, etc. are but some of the audiences supplied to their clients by this division of United. Film showings are arranged, advance booking notices supplied, monthly reports and recapitulations utihzing automatic business machines. Sponsor-Generated Distribution: Where a client wishes to solicit and obtain bookings himself. United provides the physical handling, inspection, storage and distribution of such films utilizing its professional experience and facilities. Additional services include "custom" promotion and national research can also be obtained under this tv-pe distribution. "Custom" Services: United produces a "custom" service which includes promotional kits supplied (under a special contract service with its client) by United to each film audience. This gives the sponsored client the added public relations effect surrounding each local community film distribution. It is accomphshed by United's pubhcity di\'ision and advertising staff which prepares special news releases, film guides, advertising mats and special posters for use by local film exhibiting audience. National Research Facilities: United has engaged a national research organization on a permanent basis for the purpose of conducting a detailed research on questions of importance and interest to its clients. Such things as preferred length of films, content and the Uke is obtained from audiences throughout the country. • INTERNATIONAL DISTRIBUTORS OF THE SPONSORED FILM INFORFILAA Headquarters Office: 147 ave. de I'Hippodrome, Brussels 5, Belgium Phone: 47.10.03-47.28.77 Jan Botennans, General Secretary MEMBER COMPANIES avenue de rHippodrome, Belgium: Sofedi, 14 Brussels 5. 1875 Canada: Modem Talking Picture Service, Leslie Street, Don Mills ,Ontario. Denmark: Erhvervenes Film Center, 22 Kobmagergade, Copenhagen. Finland: Filmivhtima Ov, Kaisaniemenkatu 13A, Helsinki. France: Cefilm, 31 avenue Pierre ler de Serbie, Paris 16. Germany: Konferenz der Landesfilmdienste, Rheinallee 59. Bad Gixlesberg. Great Britain: Sound-Services Ltd., Wilton Crescent. Merton Park, London S W. 19. Italy: Difi, 3 Via Domenico Chelini, Rome. Japan: Educational Film Exchange, 3 Ginza N'ishi: 6-Chome, ChuokTj, Tokvo. Netherlands: Technical Film Center, Stadhouderslaan 152. The Hague. New Zealand: The H. J. .Ashton Company Ltd., Box 2.541, Auckland. Sweden: Swedish Council for Personnel Administration, Sturegatan 58, Stockholm O. Switzerland: Schmalfilm Zentrale, Erlachstr 21, Bern: Schweizerisches Film-Archiv, Ankerstrasse 3, Zurich 3/36. United States of .\merica: Modem Talking Picture Service, 1212 Avenue of the .Americas, New York, N.Y. 10036. European Office: 358, Strand, London W.C. 2. 60 BUSINESS SCREEN • 1967