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pelican
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■7
The 7th International Broadcasting Awards
HoUywoud Itailio & Trievisioii Society Honors lo TV S|>ol>
■WTlNNERS OK THi; 7th Annual " International Broadcasting Awards, sponsored by the Hollywood Radio and Television Society, were announced to the 1,000 advertising and broadcast executives who attended these ceremonies on March 7 at the Hollywood Palladium.
Grand Sweepstakes Winner for television commercials was a threespot series for Best Foods' Bosco, produced by N. Lee Lacy Associates Ltd. of Los Angeles, for Dancer-Fitzgerald & Sample West, Inc. J. Walter Thompson Company and Doyle Dane Bernbach, Inc. shared honors among agencies with three trophy winners apiece.
Three "Firsts" in Television Doyle Dane honors were all achieved in the television field, a major achievement at this year's competition. The agency had the best aniinated commercial with Animated .'\;pxodMQ.e.& by Pelican Films (New^York) for Volkswagen of America'; it also had the best humorous commercial with Socks. produced by MPO Videotronics, of New York, for the Burlington Hosiery Co. Another MPO production, Parts, produced for Volkswagen of America, waj-'ajjie third Doyle 'Dane winnet-ia.s ^S«ored in Tele-: vision Category-'^ for live-action, 60-sefead corMfti^rcials. This cate[ory jjrew -inore entries than any in the competition, empha-» .the scope of this-award. J^^itolter Thompson's commer-" cial. White Dress, shared top honors in Category 2 for live-action commercials of over 60 seconds. It was sponsored by the American Gas Association. The other winner in this Category was Pilot, entered by Young & Rubicam, Inc. of NewYork, and produced for Eastern Airlines.
Eleven of the 20 trophy winners
were produced in New York City. including the radio sweepstakes winner. Four trophy winners were produced in Los Angeles, including the television sweepstakes winner. London, Toronto, Chicago, Denver and Boston contributed the other trophy winners.
Foreign Entries Share Honors
The public service television commercial trophy went to McCann-Erickson of Canada, Ltd. for Snon Plow, produced for the Department of Highways of Ontario The Canadian winner was one of two foreign entries to carry off honors. The other winner was in television category 3, live-action, under 60 seconds, and was given the London Press Exchange, Ltd.. London. England, for Sluntman produced for Miles Laboratories. Ltd.
John Urie & Associates, of Los Angeles was another notable winner and received top honors in television category 6 for "ID's, 10 seconds or under" for a spot created for Ice Capades, Inc.
Sherman J. McQueen. Foote,
Cone & Belding, is president of the
Hollywood Radio and Television
Society which sponsored the
awards; Jackie Cooper, Screen
^ems' executive, was general chair
ifean of this year's program. The
wiffiets were selected from a rec
,Qrd,3.i012 entries, of which 1.867
>■ were: television commercials and
1;14^ were radio spots.
'^ Comsat Exec "Man of the Year"
James McCormack. chairman of the board of the Communications Satellite Corporation, was named IBA's "Man of the Year" in international communications. Mr. McCormack presented the sweep■^takes awards; other citations were made b^ Hollywood stars. •
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BUSINESS SCREEN • 1967