Business screen magazine (1967)

We've come up with a lighter cake, and weVe not even in the business. •^^ • • oEsie INC DESIGNERS & ^^^^^^^^ MEW YORK T"A,rE SOUND ff^AMAW '^OunDmajj SOUNDMAN «TT» MCSR INC Somehow we seem to have spent eleven years getting around to our tenth anniversary. The fact is, we weren't expecting it so soon, and it almost slipped by. A decade of film-making is not in itself particularly noteworthy ... we share this minor distinction with many other production companies. During these years, however, our films have achieved an uncommon degree of success for our clients. And largely because of a few simple, basic— perhaps noteworthy— ideas about film-making. We've had no reason to change them since we founded the company. "The medium is the message," says Marshall IVIcLuhan. He's right — to a point. But when you're designing films for the special audiences of business and industry, the message should transcend the medium. We believe that you can be imaginative without being carried away . . . straightforward, without being dull . . . exciting, without being psychedelic. It's easy to put "motion" into pictures. It's a little harder to put meaning into them. If your need is to inform, persuade or educate ... if you are as unimpressed as we are with the mystique that currently seems to surround the film medium . . . we'd like to talk with you. The lighters? They have been in demand ever since we originally designed them for our friends some years ago. If you write to us, we'll be happy to tell you how to get one. / pBOOUCf Q O Te^. % / TELIC. INC., FILM CENTER • 630 NINTH AVENUE NEW YORK. N.Y. 10036 PHONE (212) 582-3480