Business screen magazine (1967)

4 • Modem radar-equipped barge tow iiHHcs along an inland waterway; lure there arc 28 barges loaded with a variety of commodities . . . scene in "The Wonder of Water." Multi-purpose dams siieli as this xerve both industry and the public. Here small craft are nuiving downstream via McNary Dam lock, enroute to Steelhead fishing grounds. The Role of America's Inland Waterways Benefits of System to Industrial Economy and the Public Are Pictured in 27-Minute Film on '"The bonder of ^ater" THE Importance of America's inland waterways system to the economy of the nation is made vividly clear in a new 27-minute color film, sponsored by The American Waterways Operators, Inc. and produced on cross-country location by The Jam Handy Organization. The title: The Wonder of Water. As the film shows, 95 per cent of the nation's people are served by the more than 25,000 miles of navigable streams and canals, not even counting the Great Lakes. Along these routes travelled the pioneers who opened the land to settlement and expansion; today, these inland waters are put to work in power generation, irrigation and recreation — as well as facilitating lower-cost of the goods and materials which move over their surface. Recent Progress Is Reported The nation's future growth is inexorably involved in what happens to improve and expand this system. The recent developments (some under construction) include 17 multi-purpose projects along the Arkansas River, linking Fort Smith, Little Rock and Tulsa with the sea: making the Snake River navigable from the Columbia River to Lewiston, Idaho for continued development of the North inum, petro-chemicals which move to markets on barges: wheat from North Dakota and Montana, corn and soybeans from the Midwest ... all these basic products are benefited by water transportation. The Wonder of Wal^r shows what the waterways industry is doing to improve equipment — to keep costs down while moving larger payloads. Today's barges, unlike such ancestors as the Mississippi stern-wheelers, are purely functional. Lashed together, as many as 50 to a single tow. they behave as a single vessel . . . seven acres of products moving to market in a single hand. Barges like these are equipped with the latest navigational and communication devices, rivaling the airlines in their constant evolution of newer and better equipment. They're even moving out to sea as ocean-going barges carry up to 20,000 tons in a single movement. As an example of compara west; the Cross-Florida Barge Canal and improvement of the Pearl River, a space-age necessity. Industry follows the opening of new and improved waterways, using their fluids for manufacturing as well as transportation, .^nd industry's growth triggers a chain reaction of prosperity for these areas as it creates jobs. But where waterways are outmoded by the passage of time, older industries move on. There is. for example, the obsolescent Florida State Barge Canal system which needs to be incorporated into the big Federally-operated network and modernized. Plant Expansion Along Ohio The 19 new locks along the Ohio which have replaced 46 outdated installations are now adequate to handle modern commercial barge traffic. As a result, along the Ohio and its tributaries, billions of dollars in plant expansion have stimulated that area's economy. UnUke other natural resources, water can be used again and again. Strenuous efforts to avoid pollution and to keep these streams clean arc being made by Federal as well as local and state governments and industry to safeguard this vital resource. The film's sequences cover major industries such as coal, alum tive sizes, the film shows, a 50,000-ton payload on a river tow would be the equivalent of eight and one-third trains, each with 120 cars or more than 1.500 of the largest trucks on the highways. Frankly competitive. The Wonder of Water notes that water transports costs only three-tenths of a cent per ton-mile as compared to one and one-half cents by rail and six and one-half cents over the highways. Jam Handy camera crews caught barges in action throughout the land: this visual report is a sequel to another successful, earlier film for the same sponsor and brings the case for America's waterways up to date. Prints are available for free loan by groups and organizations as well as schools throughout the nation from regional libraries of its national distributor: Association Films, at Ridgefield, New Jersey; LaGrange. Illinois; Dallas, Texas; and Hayward, California. • How To Be More Than "Just a Secretary' WEBSTER DEFINES a secretary as "a person employed to keep records, take care of correspondence and other writing tasks, etc., for an organization or individual." A new slidefilm now in use by the First National City Bank in New York goes on to say that the most important word in that definition is etcetera. For the truth is that when you're secretary — whether you know it or not — you're really a diplomat, economist, professor of English, psychologist, communications specialist, official hostess, captain of the guard, advisor, consultant, interior decorator, industrial designer, general arranger, protector, and much, much more! Just A Secretary, a sound slidefilm used for training throughout the bank, is designed to show the secretary's job is something quite out of the ordinary; a job that A secretary's role includes being captuin-of-the-guard aiul diplomat. requires judgment, sensitivity, and understanding, in addition to the usual office skills. And it is these qualities that make the job more enjoyable and more hkely to lead to advancement. It was produced by Gotham Film Productions under the supervision of Gordon Rhodes, Training Director of the First National City Bank. The bank has authorized its use by other companies faced with the problem of training and motivating the secretarial staff. Among companies currently using the film are W. T. Grant, J. C. Peimey, New York Telephone Co., and L'nion Bag-Camp Paper Corp. How to Obtam This Program Prints of the 1 1 1 o-minute subject, plus record with both manual and automatic tracks, are available for sale (S20) from Gotham Film Productions, Inc., 1 1 East 44th Street. New York 10017. • Her job requires judgment and sensitivity, ;)/»« rssiiUiiil office skills. 120 BUSINESS SCREEN • 1967