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Title frame of IBM widescreen presentation which featured the Gray Company's successful experience.
Strong graphics combined with live photography pictured the computing speed of IBM's Ramoc 1405.
Overlapped images created excitement, illustrated machme parts awaiting replacement in inventory.
Above: five elements of manufacturing "loop": order, manufacturing, planning. Inventory and financial control. Below: complex bill of materials explosion was built up ocross the screen for easy comprehension.
Visual Impact Helps Sell Data Processing ,
IBM Widescreen Pr<>j»ram
Vt ins .\uilienoes at Exhibitiun
Oeven Leading Manufactur'--' ERS of data processing systems were invited by the Data Processing Management Association to present case histories at their threeday Exhibition. The case history presentations were to be "side show" exhibits with each company attracting its own audience.
This year's show was held at the Conrad Hilton Hotel in Chicago.
IBM chose to tell the story of a medium-size manufacturer, the ■ Gray Company of Minneapolis, which had installed a punch card machine in 1952 and since then had expanded its system to an IBM System/ 360 to include virtually every phase of its manufacturing operation. Its sales had more than tripled since 1950, and its work force more than doubled. It was a success story largely due to efficient systems management. It was a story, too, with which most of the DPMA membership could identify.
• The Problem: To present the Gray Company story in a style to capture an audience's attention without distracting from the message itself. To bring showmanship to the story, but avoid the pitfall of over production.
IBM wanted to present the story with impact and showmanship to ; the prospective systems buyers who are in strong concentration at the DPMA meetings.
• The Solution: A tightly paced forty-five minute audiovisual presentation using a new "overlap" slide and film technique developed by Ken Saco Associates, New York. With this dramatic visual support IBM executives who were intimately connected with the Gray story were chosen to appear as "live" speakers. Gray Compan\ executives who were involved with implementation and purchasing decisions were asked by IBM to appear in the presentation in filmed interviews.
The production was structured to tell the Gray story chronologically, alternating problem with solution, with company reaction and steps toward new systems development.
Working closely with IBM, who structured the basic story. Ken Saco Associates' writer Richard Bruner developed a script with
BUSINESS SCREEN • 1967