Business screen magazine (1967)

Ken Saco integrating visual treatment. From the resultant storyboard emerged the style — a com1 bination of live film footage and still photography with strong symbolic graphics. Working under Ken Saco Associates' supervision. IBM film and still photographers covered the Gray Company executive intcr1 views and the entire manufacturing I operation in three days of intensive shooting on location in Minneapo' lis. Time was a crucial factor with the entire production scheduled for a 60 day completion date. : Staging involved the use of two I podiums, one on either end of the i twenty-four foot wide screen. ] Speakers appeared on alternating I sides. Filmed interviews were plan1 ned for cross conversation between I live speaker and filmed speaker. I This required exacting scripts and ! careful timing. Visuals were used to symbolize the progress from the beginnings of a system to a fully integrated system. Photography illustrated systems-in-use. Complex systems flow charts were boiled down and their essence built up step by step across the wide screen. Results: Audiences were attracted to the IBM performances in greater numbers than to any other exhibitor. .Audience reaction was captured through a questionnaire distributed at the third performance. The overwhelming enthusiastic responses were ample evidence of its effectiveness. So successful was the production that immediate plans were begun to translate the live performance into a filmed version usable by IBM branches over the country. Once again the audio-visual medium demonstrated its unique ability to attract sizeable audiences and communicate a complex corporate story favorably and consistent with good corporate image. • Cancer Society's "Crusade '67" Film Processed at Color Service j it The American Cancer Society's Crusade '67 film is present' ly being processed by Color Service I Company. It is scheduled for nationwide television release early in April. The half-hour color film features Jack Benny. Sammy Davis, Jr.. and Lome Greene of television's Bonanza. Crusade '67 was produced, directed and written by Harry Olesker of the .American Cancer Society, with editing and color quality control by Stefan Bcdnariuk. • ONE OF THE Great scientific laboratories in the world. Brookhaven National Laboratory, at Upton. Long Island. New York, is the subject of a new film designed to explain the objectives of the national research center, and show how they are carried out a-an integral part of the Atomic Energy Commission's nationwide program. Research at Brookhaven. which is operated for the A.E.C. by Associated Universities. Inc., (Columbia. Cornell, Harvard. Johns Hopkins. M.I.T.. Princeton. Pennsylvania. Rochester and Yale ) encompasses a broad sf>ectrum of the sciences. Nuclear Experiments Pictured The film. The Brookhaven Speclrum, produced for the Laboratory by Owen Murphy Productions. Inc.. of New York, surveys some of the varied aspects of nuclear research and engineering at the Laboratory. Scientists and technicians are seen conducting experiments in biology, chemistry, medicine, physics and reactor technology. The use and operation of such large and complex facilities as reactors and accelerators are shown in studying the fundamental structure of matter and the forces within the atomic nucleus. Yet in spite of the impressive size and complexity of their tools, the film concentrates upon the men and women themselves who are the most vital component of any scientific investigation. These .\re Research Projects Among the research projects reviewed in the film are these: the presenation of perishable foods with high intensity radiation: the auto-radiography of rare oil paintings by neutron activation: studies with radiation on the mechanisms of aging: an experiment, in cooperation with NASA, on the combined effects of weightlessness and radiation on living organisms in outer space: a newly developed treatment for leukemic patients by extracorporeal irradiation of the blood: an experiment at the .^3BeV Alternating Gradiant Synchrotron resulting in the discover) of an important subnuclear particle; and the use of neutron spectrometers at the High Flux Beam Research Reactor in studying the structure of liquids and solids. In conclusion, the film suggests the many lines of research that lie ahead. While the primary aim of such research, basic in itself, is to add to man's knowledge of his physical world, it is eventually ap Loading the face of u •iTu)ihiti reactor at Bronklnivi n \iilioual Laboratory. The Spectrum of Research at Brookhaven Nuclear Keseareh Projects, Desipnerl lo Benefit Mankind, ('aughl \k ilh Imafiinalive Skill at a Nati«>nal Lahoralory plied to his benefit in a more direct sense. Rare Combination of Talents The Brookhaven Siyeclrun: brings viewers an impressisc 2.''' : -minutes of beautiful color photography, visually enhanced b\ skillful use of colored lights and selective focus, and complemented by a sound track orchestrated from sound "themes" actually recorded live at the laboratory. Paul Cohen, of OMP was director: .Alexander Scourby, the narrator: and Frank Lewin composed the sound track. Final distribution plans have not been worked out as yet. The film is intended for general audiences. Official previews were held in New York and in Washington late in March. Each A.E.C. film library will have a print, and Calf is being treated for leukemia throtigh cxira-corportal irradiation of the hhwd—oni of th( ri:\i iircli /iro/icfs \lioun in "7"/i< Brookluniii Siuclrtim" J^, ■ 3Sir 3-' IctB 1 1 ■■■ y U.^V I ' ;.' Placing a target In fore open port of tligh Flux Beam Reactor in a scene for "The Brookhaien Speclrum." Brookhaven. itself, will show the film to community groups on Long Island, accompanied by a speaker to intnxluce the picture and to answer audience questions. 17lh PRODUCTION REVIEW 12.";