Business screen magazine (1967)

MEDICINE EDUCATION INDUSTRY DOCUMENTARY TELEVISION CINEGRAPHIC EXHIBITS STURGIS-GRANT PRODUCTIONS, INC. 328 East 44th Street, New York, N.Y. 10017 212/689-4994 .WANT TO SEE.. the rest of your life A retirement planning film for the Mayor's Commission for Senior Citizens CALL ON US FOR PREVIEW GILBERT ALTSCHUL PRODUCTIONS, INC. 909 West Diversey Parkway, Chicago, III. 60614 Change Reshapes Today's Drug Store Market "TV RUG Nkws Weekly has gath■'-' ered together comprehensive data about the drug store market, and presents it in a sound slidefilm. The Changing Drug Store Market. The new fihii, produced by Rossmore Productions, of New York, points out that the market is moving in three major directions: ( 1 ) towards the predominance of the larger stores — those doing at least $200,000 annual volume and over; (2) towards growing complexity — greater numbers of departments and products served by many more distributors; and (3) towards vastly greater competition, particularly by supermarkets and their subsidiaries. These three significant changes in the market are reshaping all drug merchandising, the film states. Drug News Weekly, a Fairchild Publication with 40 news bureaus in the U.S. and abroad, provides news and ideas that can be effectively used by key accounts. It has 41,000 paid subscribers in an industry saturated with free journals. The films says that "any publisher can address a publication to any person, title, or company — but only the individual at the receiving end can address himself to reading the publication and, by so doing, close the communications loop. Reading is a unilateral decision." The magazine presents new evidence of its leadership and effectiveness in a survey which shows that its readers are key people in key accounts responsible for most of the purchasing in these stores. The film is being used in desktop showings for agency and advertising managers with LaBelle Courier battery-powered sound slidefilm projectors. According to DNW advertising manager Louis D. Bailey, the reaction to the film has been uniformly good. • * * :■;: Magazine's "Farm Progress Show" Dramatic Subject of Color Film ■m Farmer City, Illinois was wellnamed for the site of the 14th annual Farm Progress Show put on by the editors of Prairie Farmer magazine, hosts of this exciting Midwest exposition of farm equipment and products. Converting the nearby Simpson-Otto farm to a fairgrounds and using its fields for demonstration, the publication drew 28.*^. 000 farmers to the three Drug News \\eekly i.v in a class by itself in the driifi inilti.\try as a useful and wanted news publication. , day show; the middle day alone saw 135,000 visitors on the 50acre exhibit field. And on that day, American farmers landed 430 airplanes on an adjacent strip. Leading manufacturers of nearly every line of farm machinery, plant foods, fertilizer and farm home products jammed the show area for what the editors say was "the biggest participation in the history of an Illinois farm show." But you'll have to see the color film report. Farm Progress Show. produced by Jack Lieb Productions of Chicago, to really grasp the excitement of the event! From the air and on the ground. Lieb camera crews brought together a picture that would stir tremendous interest in many lands abroad. Practical field demonstrations of plowing and planting methods; a women's home show, weed control methods, etc. are all there. The concentrated interest of these thousands of working farmers in machines at work is a highlight in the film. The Farm Progress Showmerits a special feature in an early issue of Business Screen as one of the most successful industry promotions in years. • "Farm Progres.s Show" is pictnrid uilh fish-ctjc Irns ouncd Inj the producer of Prairie Farmer film. Jack Lieb Production.^! of Chicago. f iifrr T • iiiimi uTiri 128 BUSINESS SCREEN • 1967