Business screen magazine (1967)

Schooled in Safety: ^CONTINUED FROM PAGE 122) iind teaching schedules. They can 'le shown in the conventional way ^vith an 8nim projector, or they .an be purchased in plastic cartidges that snap into a special, low.-ost projector, allowing both coninuous showing without rewinding iind stopping at any point for classroom discussion. I 8mm. rather than 16mm. film [was selected to reduce the cost of he films and the projection equipTient to show them. However. 16mm sound films arc available to .chools that prefer this size. Meets a N-ilioinvidc Dcnicnd The program began on an experimental basis in four Midwestern ■itates early in 1964. Educators iked the program so well that it *as extended nationwide in August. Since then, it has enjoyed a tontinuing excellent response with ;ven schools in other nations requesting information about the )rogram. As of 1964-6S, there were 17.W high schools with 2.971.000 .tudents in the country. Of these Whools. 11.800 operated fully t]ualified driver education probrams. An overall total of 13.152 schools were providing some form •)( driver education. Students in ichools with fully qualified driver iducation programs numbered 1 .)32,000. Overall, students at schools with a driver education urogram, qualified or unqualified, otalled 1.780.000. 200,000 .\re Seeing Films American Oil now has a total of 1,050 sets of films in distribution n these schools. It is estimated that Tiore than 200.000 students see he films every year with about 100 students viewing each film set each icmcster. In addition, another 1 50 «ts of films are used by court sys tems, business and industry, and individual American Oil dealers for showings at schools and service clubs. Seventy-five per cent of film sales are in the 8mm size, equally divided between reel and cartridge; the remainder of sales are in the 16mni format. Feedback on the films' value has included good suggestions recommending subjects for coverage in the future. Overall, educators have voiced high praise for the film package. "New Concept in \'isuals" Dr. Norman Key, executive secretary of the National Committee on Safety Education, said the films are "a new concept in visual presentations for enrichment of the instruction in driver education. They enable students to learn more effectively the basic understandings and techniques which later will mean the difference between safe traffic behavior and aimless guessing." L. W. Moore, president of the American Oil Company, summed it up this way: "The proved worth of driver education in the nation's high schools was the main reason we decided to support it with our own special film program. Our long-standing support of automobile safety and youth programs tied in perfectly with our new film package." • * * * Corelli-lacobs Adds 20 Hours to Its DeWolfe Music Library ■w Corelli-Jacobs Film Music, New York, has added 20 hours of new music to its DeWolfe Music Library. Of special interest lo sound studios and industrial film companies is the availability of a large variety of light mechanical, light neutral and opening-closing music that can be used in their own studios. • FREE LANCE PRODUCER-DIRECTOR WARREN HART 4345 SAMOSET ROAD ROYAL OAK, MICHIGAN 48072 313 549-3374 MOTION PICTURES * SLIOEFILMS (Member, Director^ Guild of America) IS YOUR FILM Scratched? Dirty? Brittle? Stained? Worn? Rainy? Damaged? Then why not try THE FILM DOCTORS® Specialists in the Science of FILM REJUVENATION RAPIDWELD RAPIDTREAT Exclusive Services of ARID FILM TECHNIQUE. INC. 37-02 TWENTY SEVENTH ST. LONG ISLAND CITY 1. NEW YORK STIIIw«ll 6-4601 e«t. 1»*0 Wnte for free brochure on film care. ntb PRODLtTION REVIEW 201