Business screen magazine (1967)

The longer film featured Dreicr on-screen and included a 10-niinute "lift" from the Slattery picture. Pre-production planning and writing also niade possible the shooting of stills for the three slidefilms simultaneously with modern pic Joe Slatterj' (on camera) prepares to give film's audience a tour through the Copp Farm Bacon Bin installation near Fori Wayne. Indiana {see story). Agri-Films Aims to Serve Farm Marketers 'T'wo Chicagoan's have recently -' joined hands to prove the old adage that you can take the boy out of the country — but not the country out of the boy. Both Cal Dunn (Cal Dunn Studios) and George Owen (George Owen Productions) were born on farms and each has, from time to time, written and produced agricultural films. Market analysis, however, convinced them that the agricultural industry needed a specialized film group, headed up by farm-oriented people and able to translate sales requirements of ag marketers into needs of their farmer customers in language they understand. The fact that Owen is also a Cornell Ag grad impetus to the decision. First "Package" Shows Method The Agri-Films Division of Cal Dunn Studios was the happy result and a new film package designed for Black, Sivalls& Bryson. makers of grain storage, livestock housing and feed equipment reveals a method of selling and production worthy of study. The total package consists of one 15-minute motion picture designed to introduce a new product at the recent Farm Progress Show. plus a 25-minute film for general distribution (covering all equipment elements) and three 15-minute slidefilms slanted at (1) investors, (2) farmers, and (3) dealers. There are also three TV spots, a selection of brochures for giveaway use at film showings and a live stage presentation which drew Farm Progress Show audiences to hourly screeninas of the film. Advance Planning Cut Budget Key factor behind all this was the pre-production planning which made it possible for clients to achieve considerable budget savings. The Farm Progress Show film 202 featured Joe Slattery taking direction from off-screen narrator Ale.x Dreier. It proved its effectiveness by drawing more than 2,000 interested farmer prospects away from the show to visit a nearby BS&B installation. Newscaster .Alex Dreier narrates "Systems Farming With BS&B" on the .muiid stage at Agri-Films. . . a new source for superior slide and fiimstrip services : BARNETT FILM INDUSTRIES ■ complete filmstrip animation and camera services ■ timing and printing of color-balanced ansvirer prints ■ daily printing of color filmstrip release prints ■ automatic slide duplicating and mounting ■ complete filmstrip and slidefilm distribution services SERVING YOU WITH the latest facilities, equipment and skilled technicians to provide superior quality, unsurpassed service and special effects — at competitive prices. Processing capabilities include over 100,000 feet of color-balanced prints daily. m\ Write or call Bernie Barnell lor price list BARNETT FILM INDUSTRIES 321 West 54th Street, New York, N. Y. (212) 7650930 ture work. TV spot scripts alsi dictated duplicate shooting for tha series. And the brochures wen largely script "lifts" which pro vided take-home impact on kc\ features on the screen. • * * * The Gold-Plated Courier — How It Helped Build Teletrans Sales ti Its user calls an audiovisua selling tool one of the most ini portant assets to his rapidly-dc veloping business. A sound sliiL film (filmstrip) projected on LaBelle Courier helped Thoniu' A. Murphy, executive vice-presi dent of Teletrans Corporation, oi Detroit, open a billion-dollar transportation market within recent months. As a result. Murphy has had his Courier gold-plated. "I would aKo have had it mounted on a pedestal in my office," he noted, "but it's too valuable. I'm using it all the time." These decisions, he believes were directly aided by the film presentation; American Airlines has awarded Teletrans a major contract to develop an automatic baggage handling system for airports; on Januar\ 24th, the Air Transport Association ( ATA ) voted unanimously to invest SI 00,000 in the project to extend it to all airlines. And on January 17th, the Detroit City Council voted to supply funds for a preliminary study by Stanford University on the use of the fantastic Teletrans rapid transit system in Detroit. "We had to sell something that I didn't yet exist," explains Murphy. '"The Teletrans urban transportation system is so new and radically different in concept that we looked I for the most advanced communications methods to put it across person-to-person. The battery-operated Courier was just right. It made the unbelievable story of the Teletrans system of rapid transit believeable and never missed a fact or figure at any of its many showings." • .\ Telelran rapid-transit station is pictured in scene from firm's sound filmstrip. System automates pa.iscnger travel via automated Telecars. BUSINESS SCREEN • 1967