Business screen magazine (1967)

AMERICAN CANCER FILMS: (CONTINUED FROM PAGE 129) of the Cancer Paiieni and Cluklhootl Cancer. In the public education sector, more than 1 1 million Americans saw the Society's lay films. Latest of these was a Hanna-Barbera cartoon production. Time for Decision. The film marked an innovation, in that it was specifically meant for community leaders, asking them to take up the challenge and to recognize the health menace explicitly. Time for Decision is an Academy Award nominee in this year's "Oscar"" awards program. It was premiered in Jacksonville, Florida, on January 5 to a distinguished audience of public and professional leaders. In his introduction to Time for Decision at this premiere. Dr. Ashbel C. Williams, president of the American Cancer Society, declared: ""The cigarette smoking problem has assumed crisis proportions and the Society is calling upon opinion leaders in every walk of life — including those who pass the nation's laws — to take responsible action to help reverse the mounting trend of death caused by cigarette smoking." Following the premiere, the film was shown to community leaders in L.'iOO cities throughout the nation. In the picture, viewers are shown a stylized and semi-humorous cartoon treatment of the amazing hold that cigarettes have over their victims. A new aspect of this HannaBarbera picture lies in the concept of community action, in addition to awakening the individual's will power. Thus, the potential audience for Time for Decision is conceived of as being among the ""actives" and the opinion-leaders of the comm u n i t y, business-and-industrial leaders, club-figures, members of the clergy, teachers, executives, union officers, legislative leaders and the like. • 1!( « * The National Inrormalion Center for Educational Media Is Formed " One of the nation's largest publishing firms and the oldest and largest independent university in the West have joined professional hands to establish the world"s only automated index of audiovisual materials. The McGraw-Hill Book Company of New York has awarded a four-year grant to the L'nivcrsity of Southern California for the expansion of its two-year-old automated film catalog project into the National Information Center for Educational Media (NICEM). To educators of the world. NICEM can mean instant availability of data on all audiovisual tiiaterials ever produced on a given subject. use already has put more ihan 30,000 entries, primarily motion pictures and filmstrips, on computer tapes. NICEM will add tapes, transparencies, programmed instructional materials, disc recordings and even art prints. To this memory bank will be added all listings in the 14-volume Educational Media Index, published by McGraw-Hill, and not already in the use tape files. The first of the smaller publications which NICEM will produce is the Index to 16mni Educational Films, which McGraw-Hill plans to publish later this Spring. More than 15.000 listings are indicated for this volume, which may reach 600 pages in size. Glen McMurry will direct the activities of NICEM. He initiated work in this field nearly eight years ago. An important breakthrough at use came when Dr. James D. Finn, then head of Cinema at the university, obtained financial aid from the U. S. Office of Education for a two-year study. Conducted with the cooperation of all noncommercial audiovisual libraries in an eight-county area comprising the Southern section of the A-V Education Association of California, the project then catalogued all audiovisual media in these libraries on computer tapes. • * * * F&B Ceco Expands Manufacture, Storage Facilities in New York " .All the manufacturing and storage facilities of F&B Ceco, Inc., have been moved into vastly larger quarters in the 14-story F&B Ceco Industries Building at the nationwide film production equipment firms main office, located at 315 West 43rd Street. New York. In making the announcement, Arthur Florman, President of F&B Ceco said that "by adding U),000 square feet of machine shop space, we are able to step up production to meet the increasing demands for our own manufactured line of equipment. Besides the obvious convenience of these shops now being under one roof, we are also expanding our camera research and development and service departments, a move necessitated by the success of our Doiflex 16, Cinevoicc Conversion and BNC Reflex cameras," • BUYERS READ BUSINESS SCREEN in SEATTLE AND THE NORTHWEST Lrr PHOMDES THE RNEST IN CLIENT .4>D PKODl CFJ{ SEKMCES A NEW, MODERN AND COMPLETE PRODUCTION FACILITY IN THE PACIFIC NORTHWEST Cameron film productions 222 MINOR AVENUE NORTH • SEATTLE. WASHINGTON • 98109 HOWARD A. ANDERSON CO SPECIAL PHOTOGRAPHIC EFFECTS FOR MOTION PICTURES AND TELEVISION 751 NORTH FAIRFAX OL. 3-4880 DESILU-GOWER HO. 4-7584 17lh PRODI CTION RFVIFW 213