Business screen magazine (1967)

• 1966 World Series" Color Film Available from Coca-Cola Bottlers v-i Previously mentioned in these pages as one of the year's most popular sports film offerings. The 1466 World Series is re-lived in a 40-minute official color film presentation, available nationally through Bottlers of Coca-Cola. Produced for the American and National Leagues of Professional Baseball Clubs by Jack Lieb Productions, the film has special historical interest with its sequences on Sandy Koufax" final pitching effort. This battle between the Baltimore Orioles and the Los Angeles Dodgers is the eighth under continuing sponsorship by the CocaCola Company. Lieb used seven camera crews, shooting from every conceivable angle to accumulate thousands of feet of film from the four games to assure that every key play was caught. There are such exciting "replays" as the back-to-back home runs of Frank Robinson; unbelievable outfield catches by Russ Snyder, Paul Blair, Curt Blefary and, on occasion, by Willie Davis. Sparkling infield play by Luis Aparicio, Brooks Robinson, Maury Willis and Wes Parker match the precision pitching contributed by Jim Palmer, Wally Bunker, Don Drysdale and, of course, the incomparable Koufax. Showings this spring are scheduled to coincide with a new CocaCola promotion: "Match the Stars."' • * * * "The Better Way" Explains Long Distance Phone Service t The Better Way. a 12-minute color motion picture about long distance telephone service, has been released for public showings on a free loan basis by the Southwestern Bell Telephone Company. The 16mm film traces development of long distance telephone service, including Direct Distance Dialing (DDD) and E.xpanded Direct Distance Dialing (EDDD), a new service which is being gradually introduced throughout the country. Southwestern Bell serves telephone customers in Texas, Oklahoma, Arkansas, Kansas, Missouri and a small portion of Illinois within the St. Louis market area. Keitz and Herndon, Inc. of Dallas was the producer. • * * * The Index of Sponsored Films i< Our annual index to films reviewed in 1966 issues will be published in next month's issue. • 10 Million See Humble's Films Each Month 'T'kn Million Americans each -'• month, either in group meetings or on television, sec movies owned — not by a Hollywood film studio but by an oil company! With nearly 5,000 copies of 36 motion pictures io circulalion. Humble Oil 4 Refining Company has one of the largest film libraries in the nation. Throngh its film program, Humble loans general-interest motion pictures free of charge to organizations and television stations throughout the United States. "Travel U^^." Basic Theme Most of the company's motion pictures are travel films featuring cities and states. Others are on cultural and adventure subjects, conservation, driver education, and the petroleum industry. The Humble film program, co ordinated by the company's headquarters Public Relations Department in Houston, was begun in 1961 after five domestic oil companies affiliated with Standard Oil Company ( New Jersey ) had merged into Humble Oil & Refining Company, The new company needed to acquaint people throughout the nation with its name and trademarks, so a film program was developed to help accomplish these goals. From the beginning, the program proved effective and Humble now invests a half million dollars annually to conduct it. The job of filling thousands of requests for film that pour in each year is handled for the company by Modern Talking Picture Service, which maintains Humble Film Libraries. An affiliate — Modern TV — WHO'S THE GENIUS? Why do we make so many successful motion pictures? Mrs THE TEAM. . . THE C03tPA.\Y Our many years of experience and our continuously updated staff is the answer. THY US We're no farther away than the phone on your desk! Call Film Graphics, 212-867-3330 369 LEXINGTON AVENUE • NEW YORK, N. V. 1001 7 distributes films to television stations which request them. Humble adds an average of three new films to the program each year. Many of the new pictures are made to update older films which have been among the most popular in the company's film catalogue. Maiiv Have \\ on Award Honors The Humble films, 16mm and in color, have won numerous local, state and national awards. One recent award winner was Wild Rivers, a conservation film produced in cooperation with the Bureau of Outdoor Recreation of the United States Interior Department. Humble assesses its films as a valuable aid in building good will. Produced as a public service, the company's pictures are non-commercial in content and merely identify Humble as the sponsor. A free brochure listing the locations of Humble Film Libraries, and describing the films available to adult organizations, can be obtained by writing to Humble's Public Relations Department at Post Office Box 2180, Houston, Texas 77001. • * * * 23-Minute Government Film Shows 8mm's Role in Education •m a new documentary film for educators, describing the use of 8mm film as a teaching tool in schools and colleges in the United States, has been made available by the U. S. Office of Education. Entitled, Smin Film: Its Emerging Role In Education, the film shows examples selected to provide a wide range of illustration and innovation in the use of this medium. The film was produced by the Project in Educational Communication of the Horace Mann-Lincoln Institute of School Experimentation, Teachers College, Columbia University, under contract with the U. S. Office of Education. Educators will be able to study sequences showing how 8mm film is used: to instruct an entire class: to instruct small groups, while the teacher works with the rest of the class; for self-instruction of individual students; to instruct handicapped students; for ego development of children; and for individual studv and review of lectures and demonstrations at a later date. Prints of the 16mm color motion picture, which is about 25 minutes in length, may be purchased from Du Art Film Laboratories, Inc., 245 West 55th Street, New York. New York, 10019, 214 BUSINESS SCREEN ■ 1967