Business screen magazine (1967)

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Niles and the federal agencies Motivating people is not only a business problem . . . it's a problem faced by the government and its chartered agencies. A growing realization of this has created a movement within i;overnment towards communication based on fresh, imaginative approaches . . . the kind on which the Xiles organization has l)uilt its reputation. Kor e.xample, Niles recently completed a major motion picture lor the U.S. Navy (photo top left), defining the individual's role in the exercise of leadership. Vignettes from history in a humorous format were employed to isolate the elements of leadership, and to show how they were used by well known historical ligures. Sometimes without immediate success. A film (top right I just completed for the Federal Land Bank System (farmer owned, but federall.v chartered), mixes romantic interest in a drama that clearl.v describes how the system can assist farmers with their money needs. P'or the Bureau of Commercial Fisheries, U.S. Department of Interior, Niles produced a series of 4-minute films demonstrating the many ways fish and shellfish can be prepared. The films are tied in with recipe pamphlets, and are being u.sed in demonstrations before high school, college and women's groups. The Niles organization believes in the creative approach to communications problem solving. Regardless of who has the problem. OIIO.N PICTURES FOR THEATRE. TELEVISION AND INDUSTRY . ANIMATION • TV COMERCIALS & SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS ■lEAlRE • SALES MEETINGS • COLLATERALS • PACKAGED" COMMUNICATIONS = red A. Niles Communications Centers, Inc. IN CHICAGO: 1058 W. Washington Blvd. 31 2-738-41 81 IN NEW YORK: 108 West End Ave 21 2-787-8770 IN HOLLYWOOD: 5545 Sunset Blvd. 21 3-462-731 1 lUMBER 2 ■ VOLUME 28