Business screen magazine (1967)

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Catalog number 2615 . . . was $139.50. NOW $89.50! MODEL I 35mm ZOOM FINDER for professional 35mm cameras. Aperture f l.O. Zoom range from 25 through 135mm: easy-to-read focal length indicators at 25. 30, 32. 35, 40. 50. 75. 100. 125 and 135mm. Slip-on masks available for TV outline. Length 3V2"; diameter I'/a"; weight 6Vi ounces. Catalog number 2610 ... was $79.50. NOW $49.50! MODEL K 16,'35mm ZOOM COMBIFINDER. Ideal for both 16mm and 35mm work. Zoom range; 17.5 to 150mm for 35mm format . . . 8 to 75mm for 16mm format. Designed to meet the needs of all engaged in creative motion picture activity. Length 414"; diameter V/b": weight 73/4 ounces. Catalog number 2606 ... was $109.50. NOW $69.50! As always, neck chain and top-grade leather case with belt strap included with each Finder. StLES DENTALS ' "onica Blvd. 1014 North Vine SI. Angeles. Calif. 90038 Telephone 213 464-5166 amera THE EDITORIAL VIEWPOINT THREE FILMS THAT SPELL SUCCESS THREE Sponsored Motion Pictures are not only making important news this month but merit intensive study by any company or trade group seelcing to use the film medium. Each one of these pictures contains the vital ingredients for screen success: a clear and projit-conscious objective: well-defined, responsive audiences: and superb produclion quality, well-suited to tlie nature of each film. These ingredients will be clearly interpreted as each film is discussed in this column. They can be applied to future projects by companies and trade groups and when they are you're on the road to winning friends, influencing people and making customers out of viewers. Let's begin with the 26-minute black and white documentary film. The Thin Blue Line, which is reviewed in depth on page 41 of this issue. The objective of this sponsor, the Kemper Insurance companies, is to dramatize the law enforcement problems facing the police in these United States. The film has won the commendation of the International Association of Chiefs of Police but what it really must win is the attention of millions of Americans to help improve police-community relations and increase the citizen's respect for the vast majority of dedicated officers. Nicholas Katzenbach, chairman of the president's crime commission, concludes in that group's task force report: "No single task is more urgent in confronting the challenge of crime than breaking down the wall of isolation that surrounds the police." Kemper's sponsorship is a "natural" for this group of insurance firms. And to get the job done, to reach countless thousands of citizen groups, the sponsor has enlisted the help of 1 2,000 local agents throughout the country. Behind them it has placed all the film-handling and audience-building resources of Modern Talking Picture Service, Inc. and its nationwide film libraries. Finally, Kemper began this project with a topflight documentary film maker — Wolper Productions — and the resulting picture is both authoritative and dramatic. This, by every standard, is an action-packed, hard-hitting picture with a very important objective. The message is eminently suited to the sponsor. The plan for distribution was carefully outlined, fortified by the strength of local cooperation and then insured by nationwide film distribution resources that provide clean prints, plus fast-moving turnover of copies to reach maximum audience saturation. These are the ingredients of film success. * * * United Air Lines Has All the Ingredients in Its Great New Film "Discover America" M Our second "film of the month" has to be United Air Lines' Discover America. A picture text review is destined for these pages next 14 month but you can't hold news and that's wh this long-established user of the film mediu has made as it prepares to launch a really gre 46-minutc color epic of the American seen coast-to-coast. "Discover America" is a currei United Air Lines' print media theme, tied-f with the government's campaign to promo domestic tourism. The film is being releast for theatrical debuts during "Discover Arae ica" month. Produced for United by Reid H. Ray Fil Industries ( under the personal supervision ai direction of Reid Ray), Discover America W; lensed entirely from helicopters with the Re Ray "Aeroscope " technique. The camera tak in America from coast-to-coast, covering locations from Maine to Hawaii. Its qualit conscious format is enriched by an origin music score from the world-famed compose Igor Stravinsky, and the warm, "Americai style" narration of Burgess Meredith. Prin are by Technicolor. Following its theatrical showings, this pk ture goes all the way. It was skillfuUy-tailore for maxin\um exposure to every type of aud ence. For instance, five sections of region coverage (again by Modern Talking Pictui Service, Inc.. film distributor for United) wi be edited out of the complete picture f( separate regional audiences. Even briefer sei ments on individual cities can be excerpted and this may be done in another year. Is that all? Not hardly, for prints wit French, Italian, Spanish, German and Japane< sound tracks are being offered by United I overseas air lines for distribution in their coui tries, inviting U. S. travel by overseas viewer And, of course there's United's own vast fan ily of employees. The first group of 600 to supervisors greeted the picture with waves , applause at United's recent annual manag; ment conference. Finally, travel agents are being invited to se the picture during a one-hour "Discover Amei ica" show being staged in larger cities. Unite field personnel will carry the picture to travi agent groups in smaller cities throughout th U.S. The rest will have to wait for our own pit ture story. But here you have the ingredient for film success: objectives that sell air lin travel in the most intensive way possible; aud ences unlimited; and a producer who gave long, hard year of painstaking effort, enliste great personalities for music and narration, an thus brought the film medium one of its trul great achievements! These are the ingredients of film succes' * * * International Minerals & Chemical Film, "My Garden Japan", Will Show to Millioit -> The International Minerals & Chemic; Corporation set a very high standard for filr quality with a film titled Gardens of Englam produced by Empire Photosound in 70mm an acclaimed throughout the U.S. and abroac This month that sponsor unveiled a companio piece. My Garden Japan, also in 70mm Tech nicolor and created by the same dedicated pre duction company. What's especially noteworthy about this ne\ (CONTINUED ON THE FOLLOWING PAGE 16 BUSINESS SCREEI