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IMPACT OF VISUAL COMMUNICATION:
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agree on voluntary standards so that everyone would benefit. It provided a forum to gear technical progress in the industry. What benefited one would benefit all.
Why go back in history to trace these developments?
For two reasons — to show how it relates to your own type of communication — and to show how lack of standardization can handicap an industry. As you can see. agreement on certain standards actually helps technological progress rather than impeding it. Then Came 16inm . . . and Sound-on-Film
There have been several technological explosions in the motion picture industry.
Among these major events, there was the introduction of the first amateur film in 16mm width by Eastman Kodak in the opening years of the 1920"s. This event paved the way for a great many people to become their own movie-makers.
In 1928. sound came to the motion picture medium in a big way with the introduction of the first feature film successfully synchronizing sound and film action. There had been many previous pioneering attempts before that date, by Edison and others, to combine sound and live action on the screen.
Later, came such innovations as wide-screen motion pictures. CinemaScope, Cinerama, and even 3-D movies in which the viewer had to see depth by using special viewing glasses.
In a publication called "Vision by Radio, Radio Photographs" by C. Francis Jenkins, published in 1925. the giant television industry's future was forecast. He was even then designing a machine that transmitted the first motion pictures by radio, using a circular scanning disk.
The past is a good indicator of what can and undoubtedly will happen in the future. We have a similar technological series of breakthroughs today. They are strongly related to what you are doing and will be doing.
For example: the color explosion in motion pictures and color television. Today, more than 95 per cent of all motion picture features are produced in color and color TV pro
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we quote:
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. . so when my client said he liked the latest film I had produced for him I failed to understand why he had changed to another producer. . . then he told me that their titles were much better than mine . . . they had been made by Knight Studio, Chicago. Now I get my titles there...! have my client back . . . and we're all happy, jj
Knight Studio
159 E. Chicago Avenue, Chicago 11, Illinois
a rear projection cabinet that worl(s witli your existing
projector
tliat can be viewed in normal room light standing or seated.
.,.thatfolds^flat to r for storage or carrying and costs under $40.00
CASE JLO.OO
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For Sales Demonstrations • Employee
Self -Training • Exhibition Display
Assembly Line Instruction • Action
Analysis • Window Display
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-EDUCATIONAL/ INDUSTRIAL PRODUCTS DIV. i ^ HUDSON PH0T0GRAP>1)C INDUSTRIES, INC.
RVINGTON ON HUDSON NEW YORK 10533
(N CANA£)A: ANGLOPMOTO, LTD
BUSINESS SCREEN