Business screen magazine (1967)

Film PROCESSmC PROBIEmS? mETRO/KniunR OFFERS no SOIUTIOR! No chemical solutions of any kind are used in the new and revolutionary Metro /Kalvar Model 135 Printer-Processor. Top quality, long-wearing prints are dry-processed by heat alone under normal room light. Operating at speeds up to 100 fpm, the Model 135 provides both printing and processing in a single machine pass. Requiring no plumbing, installation of the desk-top Model 135 is practical anywhere. And, with the simplicity of the Metro/Kalvar process, no special operator skills are required. Say hello to lower print costs, eased deadlines and faster deliveries with the Metro/Kalvar Model 135. B&W FILMSTRIP PRINTS, TEACHING MACHINE PRINTS, WORK PRINTS 35mm and 16mm FROM THE SAME MACHINE. Write today for details on bow a Metro/Kalvar program can benefit you! Pictures Like This Help lo Save Lives K METRO/KALVAR, Inc. 745 Post Road, Oarien, Conn. 06820/203 655-8209 American Cancer Soeiely to Show "The 3 Faces of Stanley" The solution: the Film Desig 1 ers division developed an ai /^ANCER OF THE CoLON and rec^ turn will strike some 73,000 Americans this year; 44,000 of these victims will die. This condition ranks as the second most widespread of the cancers, both in incidence and death rate. These grim statistics, compiled by the American Cancer Society. are facts that should be known to every adult in the United States. Early Care Can Save Lives For there is a brighter side to the picture: three out of every four persons who incur this type of cancer could be completely cured if its presence is discovered early enough through a very simple, painless examination. That was the problem faced by the ACS: how to get this information. to adults through television, employee groups, luncheon clubs, etc. In short, wherever adults are assembled. In early 1967, the Society commissioned EMC Corporation, in Hollywood, to provide answers to its problem. EMC is educationally-oriented. It includes the company's Educational Materials division in St. Paul, Minn, which produces educational audio programs for publishers and schools. EMC's Radio Recorders Division in Hollywood has facilities for recording narration, music, disc mastering, etc. And the Film Designers Division, also in Hollywood, is involved in the production of motion pictures, filmstrips and multi-media systems' programs. Shows Problem and Solution Key problems: how to present this material in a tasteful manner; how to hold audience attention to a subject most people prefer not to think about? mated film to present the mat rial in a bright, graphic tcchniqi was both palatable and inform tive. Research indicated that t basic objection toward includi: the important proctological e amination in most adult's annu physical examination was ps chological. A sympathetic chara ter, with whom most viewers w readily identify, was created. Mel "Stanley" whose personality face are explored as he reacts to fac of life and study his involveme in a doctor-patient relationship. Will Be Released This Fall Appropriately, this new Arae ican Cancer Society film is titli The 3 Faces of Stanley and it w make its nationwide debut in tl fall months ahead. Local cha) ters of the Society will mal prints available to any and adult groups who request a shov ing date. Credits: Robert Hyskell directe and produced Stanley: Don Lanpher directed the animatioi Andrew Zermeno was in charg of background design and layou' and Kit Bristol and Al Halderso handled story development. Com seling for the American Cance Society were John Findley, Ei ecutive Director of the Los Ar geles County Branch; Peggy Hofi man. Educational Director; an Dr. James Helsper, M.D. Pictures for Health Education >r An editorial feature, listing th many films available on pubU health subjects, is now being pre pared for a later fall issue. 1141 BroaDwav nV.' t CirCte £3198 , 28 BUSINESS SCREEN