Business screen magazine (1967)

Msitiiig llirongs attending Expo 67 in Montreal are scttin-; allendance records at this world exhibition. The\'re also setting an example for film sponsors as visitors form long, vet \erv patient, waiting lines at ever\' Pavilion and other exlubits where films are being featured! Let us pav homage to those who cmlv stand and wait, for they're waiting to see and enjoy Expo films! Expo 67: Showcase for Films T\KE A Full Monih to cover Expo 67 if you want to sec most of the humlreds of highly-interesting, often si>eciaciitar and selJom boring, motion pictures being shown in the myriad of theatres within Montreal's Theme Pavilions, in the imposing National Pavilions of lands from Algeria to Venezuela I by alphabetical choice) — or among the fas:inating industrial exhibits on the grounds of this foremost World Exhibition. You still won'l see them all! Within the French Pavilion alone there arc theatres on all six floors: the Soviet Union complements its formal cinema auditoriums with numerous rear-screen cabinets displaying brief films. 'Within the pages of this Special Report we Ihave wisely chosen to feature in detail the highlights of visualizations at Expo. A final salute to I'ufjair Montreal will provide our readers with a concise summary of every exhibit where films are importantly used. These Are Important Points to Consider What arc the lessons of Expo to be learned by film producers or sponsors? 1. The conclusion is inescapable that, despite television's impact, the film medium has enormous potentialities. No means of commiinUation can equal its complete story-tellin!; power. Only film can re-create the events of the past or record the present; nothing less will serve to challenge our concepts of the I future. 2. Montreal has brought the concepts first shown at the Fairs in Brussels, then in Seattle and recently in New York to new heiifhls. Multi-screen imagery is already necessary for business group showings as in our schools, the churches and now in motivation and training. i. Projection equipment has performed superbly, for the most part, at Expo. Brilliant color images, many in widescreen 70mm, [ others in 3.'^mm. draw enthusiastic applause. A Special Tribute to Expo Film Makers 4. Creativity in film production was challenged by these Expo assignments and new talents have emerged, established film makers have won new laurels. The U.S. film industry was best represented by the work of Empire Photosound (see following pages): Crawley Films Limited upheld its already solid reputation among Canadian film companies with exceptional work on behalf of the Canadian Government (see page 39), at the CN Pavilion (Motion) and in the water-screen presentation created for Canadian Kodak. Christopher Chapman, who directed Ontario's A Place to Staiul (and other films) is a name to remember. Worthy of special mention, too. are Ann and Nick Chaparos (Earth is Man's Home): Graeme Ferguson (Polar Life); Michel Brault ( Conflict and Settlement in the "Growth of Canada " series ) : Robert Citron ( Man in Ethiopia); John Fernhout and Robert Gaffney (Skies Over Holland and Motion). Fairs and expositions are a "way of life" for business and governments. L'envoi the coming event in Texas, in Southern California and at Expo 70 scheduled for Osaka, Japan. County and state fairs, export trade fairs and convention shows all require real uiulerstanding of the moti valine power of today's film techniques. Expo 67 i.s a world university of e.xhihil film techniques, more than that, it well may be the i;realesl factual film show on earth to date. ix The Steel Pavilion at Expo offers two films worthy of special note. The main attraction is the 23-minute Cinemascope color film. Rulers of the Elements, produced by the Advertising Films group of the Rank Organisation In England but filmed throughout Canada for the sponsoring group of Canadian steel companies. It's an outstanding picture, with a "music only" sound track, as it interprets the role of steel in helping man control the elements: Earth. Air. Water and Fire. The long waiting lines outside the 3.'50-seat theatre are lavishly entertained by another Rank film, a non-commercial, highly-amusing animated cartixm titled The Professor (scene at the left). • THE A-V CALENDAR FOR THE AUDIOVISUAL EXECUTIVE .SEPTEMBER SeplcmbiT 17-22: Society of .Motion Picture & Television Engineers. Technical Conference & Equipment Exhibit. Edgewatcr Beach Hotel, Chicago. « • • September 23: Canadian Film Awards ceremonies. Toronto. Canada. OCrOBER October 6: ISlh Annual Columbus Film Festival "ChrLs" Awards Banquet, Fort Hayes Hotel. Columbus. Ohio. • « * October 16-19: Industrial Audio-Visual Association. Annual fall meeting (members only I. Cleveland. Ohio. Followed by special member trip to EXPO 67 on October 1921 at Montreal. • ■ • October 16-20: International Management Film .Award Competition. Finalist Judging. New York City. Entry lists to close Sept. 15. Write for entry data to: A. G. Toran. Society for .Advancement of Management. Inc!. 16 W. 40th St., N.Y.C. 10018. • * « October 19-20: Seventh International Film and TV Festival of New ^'ork. New York Cilv. Contact: Industrial Exhibitions. Inc., m'W. 45th St., New York, N. Y. for entry details. • • « OctohiT 20-29: I lib .\nnual .San Francisco International Film Festival. Primarily theatrical event but includes section judging "Film as Communication." For entry details to that competition write Stewart Macondray. c o W. A. Palmer Films, 611 Howard St. San Francisco. Calif. • • • Ocliiher 27-28: Ei|>btb Annual ContentionWorkshop and Film Competition of tbc Industry Film Producers .Association at the Hilton Inn. Mission Bay. San Diego. Calif. • « * October 27: closing date for EXPO 67 at Montreal, Canada. If you haven't been to the "greatest film showings on earth" before this — you've missed something! « • • October: National .Safely Film Contest Awards Presentation, during National Safety Congress, Chicago. III. Date to be announced. NOVEMBER Not ember I: Freedoms Foundation Film Awards: entry list closes. lor entry forms write: Freedoms Foundation, Valley Forge, Pennsylvania. • • • November 16-17: lOth Annual CINE .\wards Program and Exhibition of Films of Merit, Washington. DC". .Attendance by invitation only. Contact: Council on Int'l Nonlheatrical Events, 1201 16lh St., N.W. Washington. D. C. 200.16 for details on admission and program. NUMBER 5 ' VOLUME 28