Business screen magazine (1967)

■WTiTH Neither an over-riding " optimistic or pessimistic outlook as background motivator, but rather a desire to honestly discover today's Super 8mm technology and how it affects private and public institutions in the country. I set out on a two month study of Super 8mm. Like any trip, it had its rewards and negative surprises, but most of all it produced a basic need which I shall try and set forth in this report. A concept of strength through unity. With the sudden proliferation of excellent projection equipment in the Super 8mm field, many industrial organizations and public educational institutions found that they had a wide choice of good, reliable projection equipment on which to show the predicted flow of Super 8mm software. Interchangeabilitv Is Needed There is only one problem, however; all are different in design . . . so no standard has evolved in reels, track advance or cartridge design. This brings up the problem of interchangeability. and the name of the game in this much sought after world of unity is inlerchangeahility. Without it Super 8mm is going to have stunted growth ... a phenomenon we can't afford. Something must be done. But F VIEWPOINT SUPER 8MM TODAY by Samuel C. Gale, Vice-President, Soles, Capital Film Laboratories, Inc. what? Let's go back and sec how we found ourselves in our present predicament. We then might (together) get the various parties organized for the common good of all! Don't forget, CBS with its recently announced electronic video recording system represents a serious competitive factor for the future expansion of Super 8mm. The Super 8mm industry can't allow itself to wallow in disunity. The Explosion in Information First of all, I'm sure you agree that we all desire to see more information disseminated, both in industry, home and education. For example, one of the most pressing problems in management practice is for the manager to keep pace in today's exploding technological world. He desperately needs new tools to bring fresh concepts to his attention. He can only read so much! What kind of compatible Super 8mm system would best serve American industry? And how about education? In September of last year, Mr. William S. Vaughn, President of Eastman Kodak Company, addressed the National Association of Photographic Manufacturers under the title, "Education and Industry; Of Opportunity and Responsibility". His title helps set the theme for this report, since there is great opportunity in the Super 8nini market . . . but with the opportunity must come responsible actions on the part of industry. Mr. Vaughn ,soes on to sav that "in 1966, 1/3 oj our gross national product, some 250 billion, is wrapped up in the Knowledge Industry, and it is growing 2 V2 times as fast as the economy as a whole. The education portion of the Knowledge Industry is $50 billion. By way of comparison, the United States is spending only S5 billion a year on the lunar project." We can also go a step further with Mr. Vaughn as he sketches trends in teaching: "For example. forward-looking educators tell us that the traditional lecture method is dead. It's being replaced by a more individual teacher-pupil re-j lationship that puts the emphasis' on what a given child is learning rather than the package of Knowledge the teacher can present. Now, this sort of relationship has farreaching implications for the supplier of classroom materials". Home Study Market a Challenge Sylvia Porter, in her recent "Home Study Comes of Age" article, talks of the blooming home study market and how the quality of curricula is improving by the use of films among other things. C'Homestudy) has become a powerful force in upgrading the educational-economic status of millions" Mrs. Porter concludes. One ':ets the impression that the home market for education and leisure time oriented 8mm will eventually be huge. But what Super 8mm system will best serve Americar education? The biggest current stumbhnc block we find is the lack of com patible cartridges and display systems and the dual (magnetic and optical) market battle between Eastman and Technicolor. It be (CONTINUED ON PAGE 66) Complete ColorTran lighting kits for the pro on the go Our high-efficiency tungsten-halogen "quartz" lights are available in pre-planned, self-contained single and multiple-cased kits to meet an infinite variety of studio and location lighting needs. Stands, accessories, power distribution equipment included. Write for data. ISexKey 1015 Chestnut street Burbank, California 91502 (213) 8431200 Berkey Photo Inc. 14 BUSINESS SCREE>|M