Business screen magazine (1967)

GOTHAM FILM PRODUCTIONS INC. AND SEYMOUR ZWEIBEL PRODUCTIONS INC. American Telephone & Telegraph Company Dun & Bradstreet, Inc. First National City Bank W. T. Grant Company Kimble Systems, Inc. (div. of Litton Industries) New York Telephone J. C. Penney Company, Inc. (among others) ... IN THE AREAS OF PERSONNEL TRAINING, SALES PROMOTION AND PUBLIC RELATIONS WITH MOTION PICTURES, SLIDEFILMS, RECORDINGS AND SUPPLEMENTARY AIDS. ELEVEN EAST FORTYFOURTH STREET, NEW YORK, N.Y.10017»(212) MU2-4450 Quality . . • TIME AFTER TIME, IN TIME at Utetoi r^Il^IVI 1^J!K.\ iTsic:. / OP ii 16-35mm Developing and Printing ■U Black White ii Eastman Color •k Ektachrome ti Kodachrome i^ Reduction & Blowup Printing -U Reversal Printing and Developing ■if Editing and Con'orming •i!r Titles -U Inserts "tt Stop Motion ■& Animation A Free Soofcfer is avai/obie fhaf wi// be helpful in budgef p/eporofion end tht handling of pre-print malerials. Write today. 33 WEST 60TH STREET • NEW YORK, N. Y. 10023 Telephone: COIumbus 5-2180 • A/C212 San Diego Knows Value of the Film Medium SETTING AN EXAMPLE in USe of the motion picture medium for public information and employee training, the city of San Diego, California has two notable advantages in this field. The first; a very active library of 38 titles of films produced on its behalf to date. The other principal asset: Mayor Frank Curran, an outspoken advocate of audiovisuals for the modern metropolis. Says Mayor Curran, "we have found the film medium to be the most effective means of reaching the nearly 700,000 citizens of San Diego with information they have a right to expect." "I think perhaps our use of films is unique in city government — we have produced biennial report films and present these to our people. These films are shown on local television stations shortly after the end of each two-year period. "We also sponsor one-minute public service TV commercials to point up specific services provided by the city. 30 of these have been used on our three local TV channels. And recently, we have begun to assemble a library of departmental motion pictures, each 10-minute lengths. These films are used not only to inform our citizens of specific functions — but also for the orientation of new city employees." Mayor Curran disclosed to members of the Industry Film Producers Association (with whom he shared the above comments as their honored guest at an 8th national conference luncheon in his city last month) that he has a built-in rear-projection setup in his city hall quarters. "It's the best way I can think of to begin a "tour" of our beau Mayor Frank Curran oj San Diego ; a firm believer in the film mediurr tiful city with important visitors especially those from abroad," h confided. San Diego's mayor has foun the film medium "the best way for that city's people to actuall see how their taxes are spent. An he notes that audiovisuals are "a excellent means of showing nc procedures, new city equipmer and facilities." As a result, thi city's films are being studied b other U.S. and foreign metropol tan governments. One print of ii latest biennial report film is o hand in the U.S. Embassy in Mo; cow. The Municipal Clearin house (in Chicago) has also take note of San Diego's leadership i civic audiovisual activity. In 1969, the City of San Dieg will celebrate its 200th annivei sary. By that time, one of Amei ica's oldest and most beautifi cities will have an even large film library serving its people. San Diego's mayor Frank Curran demonstrates his "built-in" motion pictut projection setup uhieli is in frequent use as he present city's factual film 28