Business screen magazine (1967)

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How long will the action wait while you change magazines? Ten seconds? It depends; but ten seconds is all you'll lose while changing the NPR's magazine. That's including five seconds for checking the gate. And that's at least two or three minutes less than you lose with every other silenced camera on the market. Snap off the old magazine, inspect the aperture, snap on the new magazine. That's all. The film is threaded and the loop formed inside the NPR's magazine when you load it, before shooting starts. The pressure plate is on the magazine and the aperture is on the camera body. When you snap off the magazine, there's the aperture before your eyes. In the studio, the five second magazine change can prevent everyone on set going off to make a phone call when they hear the dread cry: "Reload." The NPR's registration-pin movement, precise reflex viewing, rotating lens turret, sync-pulse generator, constant speed motor, effortless shoulder-resting and blimp-free silence make life easier too. Service, sales and rental facilities are available from these expert, franchisee! dealers: Chicago: Behrends Inc.; New York: Camera Service Center, Camera l/art or F&B CECO: Los Angeles: Mark Armistead or Gordon Enterprises; Detroit: Behrends Inc. or Victor Duncan Company; San Francisco: Brooks Camera. Or write to us. We'd like to send you our brochure: Eclair Corporation of America, 7262 l\/telrose Avenue, Los Angeles, California. IVIotion Picture Cameras since 1909 rxTCNTI, COUTANT NUMBER 8 • VOLUME 28 J5