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VTONTGOMERY WaRD & COMPANY is provid
■'■'■'• ing perpetual training in the field for its thousands of customer service technicians. Taking that training activity to the technicians IS a model new mobile training center, complete with faculty, classroom, workshop, projection room, running water and electricity: a virtual "school on wheels" housed in a huge van.
According to Dean Lewis, Ward's assistant vice-president and corporate service manager, the mobile classroom (the first of a fleet of four such units planned by the company) will ha\c travelled more than 16,000 miles in its first four months of operation. The first unit is providing instruction for servicemen not located near one of Ward's 23 metropolitan service centers and regional service schools.
"The curriculum." Lewis notes, "has been
Don Clascll (center), Waril's Audiovisual Mun
r. clucking over mobile classroom's ptaus
'i Atkim &L Merrill Exhibit Division person
Winn Cobb (left) Bill Harrington (right).
developed to increase the skills of our servicemen by keeping them constantly abreast of new products and changes in service technology."
The mobile center was designed by Montgomery Ward's retail customer service manager. Jim Peterson and Ward's audio-visual manager. Don Glasell.
The center, with interior by Atkins & Merrill of Maynard. Mass., is equipped with Ward materials and is divided into two sections. The front part is a 12-seat classroom and demonstration area. The workshop is located in the rear. Equipment includes all of the necessary tools, machines, and electrical outlets to work on and demonstrate all serviceable merchandise sold by Wards.
Also built in is a 15.000 watt generator to operate the center's lights, air conditioning. electric heaters, a rotating TV antenna, projectors, audio visual aids and other power needs.
The rear-screen projection area uses a compactly arranged "stack" of slidefilm. slide and motion picture projectors projecting into the same permanently fi.xed mirror. This allows the instructor to "cue-in" any type of presentation he wishes from the remote switches at the podium area.
A water rccirculator permits the same water to be used over and over again in washing machine and dishwasher demonstrations, etc. •
NUMBER 8 ■ VOLUME 28
Cluasroom section (rear) in mobile lrainin<i center seals a dozen sttidenis aiul is equipped for rear-screen projection of motion pictures, filmstrips, slides and transiHircncies.
Ward's Mobile Classrooms
Montgomery Ward & Company's Customer Service Mobile Training Center Housed in 40-Foot Trailer Van That's Well Equipped for Audiovisual Media
Exterior of training-trailer and ( below ) diagram of classroom ami workshop.
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Below: workshop section at rear of van has bi'nch sfmce for actual demon.ttrutions and for student iMrticifXition: unit has own power, air conditioning, heating ami water .system.