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A new one from those film engineers who worked so diligently after the factory lights went out.
Kodak 4X Reversal is the film to end all reversals — blackouts, for instance. Because it's rated at E.I. 320 for tungsten (400 for Daylight), you can do your work by candlelight. Or maybe your problem is night football accompanied by not quite enough light. Maybe you've been shooting Kodak Tri X Reversal Film and getting it pushed — but paying a premium for this special service.
4-X Reversal Film to the rescue. It's the one that will brighten up the evening news, solve a host of your problems. Take care of that halo problem around the headlights of passing cars or charging quarterbacks. 4-X Film has an antihalation undercoat that excels anything we've ever seen. And the film IS as close in grain and sharpness to Tri-X Reversal as you could want. You'd like still another stop
beyond E.I. 320? Yes. you can force 4-X Reversal Film.
Kodak knows where the cinematographer's needs are. Wherever possible, we put ourselves in your place. And we have a direct line to you through our motion picture engineers in the offices listed below. We think this gives us a sound business relationship: professionals working with professionals, EASTMAN KODAK COMPANY
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