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Business screen magazine (1947)

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IIIL) salesmen . . . but they all tell the same TESTED sales story Industr)' — looking at competitive times ahead, recognizing the inefficiencies and "hit-or-miss" sales stories of individual salesmen — • is swinging toward "16mni Controlled Selling." A well-tested sales story on 16mm film, told by your most dynamic salesman, actually demonstrating )0ur products — is a formula of selling effectiveness difficult to match with any other method. Hundreds of industrialists today depend on Victor Sound Projectors to give their sales training and entertainment films the finest picture clarity and truest sound fidelity. Write for the new Victor booklet on "l6mm Sound Motion Picture Projectors." VICTOR ANIMATOGRAPH CORPORATION A DIVISION OF CURTISS-WRIGHT CORPORATION Home Office and Factory: Davenportt Iowa New York • Chicago Distributors Throti^hoitt the World E R S O F I E 9 I P M E N T