Business screen magazine (1947)

56 81052 How Can You Best Protect Your Profit Margin In 1947? If you wanl proof Ihat Caravel Plans get results, check with American Bible Society American Can Company Associated Merchandising Corporation The Bates Manufacturing Company Bethlehem Steel Company Black & Decker Manufacturing Company The Borden Company Calco Chemical Company, Inc. Cluelt, Peabody & Company, Inc. Dictaphone Corporation E. I. duPont de Nemours Eberhard Faber Pencil Co. Ethyl Corporation General Motors Corporation Godfrey L. Cabot, Inc. The B. F. Goodrich Company Hart Schaffner & Marx Jenkins Bros. Johns-Manville Corporation Kenwood Mills Mohawk Carpel Mills, Inc. National Biscuit Company National Lead Company Pepsi-Cola Co. Remington Arms Company Socony-Vacuum Oil Company, Inc. The Texas Company United States Rubber Company OR ANY OTHER CARAVEL CLIENT HEAVY, HEAVY, OVER THE HEAD OF "BUSINESS" during 1947, hangs Ihe threat of increased COSTS. But -PRICES, we are told, can hardly be raised without risking a sharp decline in VOLUME! How, then, to protect your PROFIT MARGIN? Many of our clients are finding the answer to this problem in a fop-flight training program. Not only for NEW salesmen, but for so-called experienced salesmen. And for DEALERS — wholesale and retail — all up and down the line. Caravel has had many years' experience in engineering programs of this type. It is prepared to work shoulder-to-shoulder with your training director (1) to conduct preliminary research as to what is needed, (2) to counsel in the selection of the best training media — whether motion-pictures, slidef ilms, manuals, or a combination of all three . . . and (3) to produce, if desired, a FULLY INTEGRATED TRAINING PROGRAM. In the interest of insuring profits during 1947, may we suggest an appointment to discuss with you your training problems. No obligation, of course — and such a meeting may prove very much worth while. CARAVEL FILMS INCORPORATED New York • 730 Fifth Avenue • Tel. Circle 7-61H