Business screen magazine (1947)

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^ -SELLIMG AR.EA I LOUMGE, DEMO. BOOM Z PROJECTIOM ROOWl ^ FILM B.^CK 4 blf'r'A 5 REWIND bENCH 4. PROJECTOR 7 AUDIO-VISUAL, CLASS IMSTttUCTlOM ROOM & REVOLVING DISPLAY 9 STAGE Exhibit • A SEQUEL lO THE SI OR-i o( the exleiisive film operations of the Aluniinum Com[lam of America (Business Scrkkn: No. 6: \iil. 7) is contained in this brief pictorial report ot Alcoa's popular "Almiiinuni Living" show designed by Gardner Displays and now touring L!.S. department stores. Dioramas, lighted transparencies and films are used. Showings of Unfinished Rainboms are a prominent feature of the exhibition. Mills Panoram equijjment is used in the special movie display unit for rear-screen showings ol this Wilding-produced color subject. An iiulsl<in(li?it' diinamn in the Alcoa shmv ALCOA'S "ALUMINUM LIVING" SEEN IN DEPARTMENT STORES In FoRh(.Koiji\u Abuvl is iHt Visual Disi-lav Unii jeiUutDig tear-screen tnolion picture projection in the "Aliiminiiin Living" show. Little di(ficitlty is reported for the mnintenance and njicialiiin i>l this i rined-pliUini^ jeatiire in the (>ut\linidi)h^ exiiiliilion nine lonriuir US. NUMBER ONE • VOLUME EIGHT • 1947 23