Business screen magazine (1947)

|)ixtl\ well willi just one tiiiilc. A 111,111 iiia\ be a nielalworker, carpenter, electrician, or keeper of a grocery store, anci if he knows that business well enough he can get by. But the larnicr, the successful farmer, miisi be .1 mail iit many trades. He must be a veterinarian, a horticultinist, an agronomist, an engineer, a chemist, and a possessor of a dozen other skills. And to "get by" in his profession, ihe I. inner must have a good working knowledge of all his trades. The farmer would not call himself a man with a multiliide of trades. To himself be is "jiist a farmer". But understanding the threat interest a farmer has in his own work, and wishing lo identify him in all his manv interests, the Texas Company is now showing lust A Fiirmry to rural audiences throughout I be counlry through Texaco offices, film depositories. Grange, 4-H and Future Farmer auspices. Just A Farmer is a 25 minute black and ivhiie soundlilm telling some of the ways to be a success in agriculture and pointing up ihe netessiiv lor ibe farmer's many skills in making his farm a profitable enterprise. CHICKEN HATCHING TIME Sponsor: Hall Brothers Hatcheries. W'allingford. C^oun. Film: "Chicken Hatching." Director: Rolxrl Jennings. Camera: Henry Roger. ■k RoL.AB together with Jennings Television ha\e recentlv produced a motion picture in color on Chicken Hatcliing for Hall Brothers Hatcheries, \\'allingford. Conn. Showing the mass hatching of chicks by modern scientific methods this film shows for the first time in color what happens inside the egg during incidjation period. .Starting with a 24 hour old cmbr\o ihe beating of the heart ma\' already be obser\ed. .\t Sfi hoius the circulation of the blood ihrough arteries, veins and capillaries in ihe tissue may clearly be seen. The storv of this section is completed with the act of haiih ing, that is the breaking of the shell and ihc chick emerging. The scones were taken in Rolab's Photo.Science Laboratories by special micro motion picture tcchniqtie developed by Henry Roger. Other scenes show what happens to the (hicks after they are hatched. Quantities of ihem are flown by large two motored [jlanes lo all parts of this hemisphere arriving at their destination within hours after they arc liauhed. MAGIC IN AGRICULTURE Sponsor: Ethyl Corporation. Film: Magic In .\griculluie. Producer: .\udiii Productions. ■k 1 he Eth\l Corporation, whose fine cnerall program of motion pictures for farm audiences was reported in the June, I9ffi issue of Business Screen, has reccmly released a new film, Mtif^lc In Aiiri( ulluir. lelliiig llic siorv of farm chcmurgy. ( C O N r 1 N 1 I D ON t H K NEXT [" .\ C, F. ) riew slidifini!, Ihe Diiiley Mills iiulojniilii slidejilin Iheiiire sehi/> in llie exliihil iil l'iiiilh\ S/icru Dailey Mills "Automatic" Slidefilm Exhibit ■k I'alhescope I'lodiiiiioiis recentlv completed for Dailey Mills of Olean, New York, a color-cartoon film which introduced the first public use of a new fully-automatic sound slidefilm projector. The pioneer dcmonsiralion took place at the National Poultry Show in ,\fadison Square Garden, New York, from December 27th to January 1st. The Dailey Mills exhibit, promoting "Double Diamond" feeds, was built entirely around the film, which was shown continuously. Tlie sound slide film is entitled fI7;n/ Ei'ery Cliiili Should Knine. Desi,gned specificalh with the Poultry Show audience in mind, ihe film tells a scientific story in entertainment lerms. The treatment of the filin makes use of color cartoons and character voices to depict the adventures of Charles J. Chick, an undernourished weakling, who considers himself a disgrace to the barnyard. The stor\ line comeys an effective, factual sales message. The film and projection ecjuipment were housed in a miniature red barn seven feet high and six feet long. Double doors swung open at the front to reveal a rear-projection screen cm which the film was shown. The (BH.ow) Duniriiin slioifs jnojedor "ihrine." loud-speaker was mounted behind a miniature \viiKlcnv abo\c the barn doors. The projector, mantifaclured by Aids E<iuipmcnt Corporation, New Y'ork, was equi|>ped with a special wide-angle projection lens that permitted a short throw of five feet. The film was spliced into an endless loop so that the projector's operation required only that the exhibitor's representative reset the pick-up arm to the beginning of the record. The film ran continuously for 12 hours a dav throughout the five days of the show. .\ noteworthy contribution to audience acceptal)ility of the film was the projector's elimination of the signal bell or ,gong, giving the effect of an uninterrupted story-flow. Color booklets were distributed to the audience. These booklets were illustrated with key frames from the film, together with excerpts of the dialogue. Also included was a section devoted to a brief explanation of the biochemistry of amino acids and their relation to animal feeding. Dailey Mills has decided to repeat the entire exhibit at a January poultrv show in Boston. Later it will send the exhibit on tour. (BKLow) Cnliiifiix diaariim of jtrnjec lion. NUMBER ONE ■ VOLUME EIGHT • 1947 27