Business screen magazine (1947)

May Company Uses Slide Show for Window Display Promotion ■k The May Coinpaiiy. Los Angeles, built a complete house ol tomorrow on its fifth-floor home liirnishings department and lealurcil it in advertising and promotion. Hut how lo show it properly in window displays was the problem. The answer, ol toinse, was the projection ol slides showing its interior and exterior features lo create a desire in passers-by to see it "in person". The machines selected for the job were Selectroslides (Spindler & .Sauppe, Los Angeles) . Featured in c o r n e r windows of the store, the rear projection screens showed a series of beautiful color views of the house and were quite successful in bringing an immovable object lo ilie display windows. Wliile display artists take great pride, and rightly so, in their window creations, there are m a n y times when a little mechanical help in the form of an automatic slide or motion picture projector could add moving interest to the display. There are many types of merchandise, such as this house, which cannot be properly displayed without films— and there are many pieces of equipment that would benefit greatly by a moving demonstration of their operalion. To display directors who are not aware of the many uses of aulonialic slide and movie projection, both for in-store display and window decoration, we w o u 1 d reccjinmend an investigation of the ways in which these attentions^etting and holding devices can |)rove valuable. Below: The Bexler I'ti-Grafih overhead-type opaque projector offered by the Beseler Co., New York, for in-store training programs and otiier training uses. Libbey Glass Sales Display Features Rear Projection Idea ■k I he liaiulsoinc Clhicago sales offices of Libbey Glass in the Merchandise Mart are the setting for a imique rear-screen motion picture seliip. The movie unit is built into a display wall and a push button permits showing ol pioduct and sales films. Overhead-Type Projectors Are Useful for Retail Training •k One type of visual aitl has proved itsell particularly usefid in employee training is the overhead projector such as the Visualcast or the Vu-Graph. These j^rojeclors provide a horizontal plans surface on which tianspareiicics may be placed and lellected from a mirror above lo a screen or wall above ami behind the instructor. The main advantages of this i\|)e of projector, as reported by retail stores, are: that the instructor may remain facing the class, either seated or sianding, while filling in forms on the transparency or pointing to sections of it; it can be used in a normally lighted and ventilated room; it is versatile, just as an individual slide |)r()jector is. In short, it combines the advantages of blackboard-ty|je demonstration, with better instructor control of the class, and the ability to use alleach prepared material, such as charts, forms, etc. too complicated to be drawn bv the instructor on the spot. The major drawback seems to be that it reciuires that all material be prepared especially for its use, but this is no great handicap lor a tiaining program ol any si/e. A list of the many individual ways in which the versatility of the overhead projector is being utilized is too long lo include here. But the concensus seems lo be among retail and industrial training departments lliai it lills a need not met by an\ other t\pe of projection ecjui])nient. The overhead projector doesn't lake the place of the motion pictun-, slide or fdnistrip projector, ol iiiiuse. but it (liiis pla\ an important pail in rounding out the :irea of usefulness of jjrojecled \ isiial aids. SOURCES OF EQUIPMENT Hfski.er Vu-Graph: Charles Beseler Company, 243 E. 2'ird St., New York City. KEVsioNt Overhead: Keystone View Company, Me:idville, Pa. V'lsiiALCAsi : V'i<torlite Industries, 5350 Sec onil A\(., l.os Angeles. P. R. C. AUTOMATIC SLIDE PROJECTOR ... is electrically operated by remote control push button slide changer! Handles 7 5 ready mount or 3 5 glass slides . . . then automatically files them (after showing) in proper sequence, ready for re-showing. The only projector with shutter that automatically closes while slides are changing. • Pre-projection warming chamber to prevent buckling and out-of-focus images. • Sharp bright projection with 300 watt lamp. • Patented slide changing mechanism operates by gravity without injury to slides. • Equipped with 5 inch coated lens. • Friction-drive micro focusing device. Sturdy carrying case, beautifully finished in tan and brown leatherette, has compartments for 4 slide holders, electric cord and extra lenses. EXECUTIVE OFFICES • 1240 LAWRENCE AVENUE. CHICAGO 40, IlllNOIS 31