Business screen magazine (1947)

Meef Candid Mike. Our hero's passion for anonymity will disappear with television. DON'T YOU DARE DO THAT TO US AGAIN, MR. ALLEN "CANDID MICROPHONE" FUNT ... {unless you need top-notch service on television films fast) When ABC oiruials decided that they just had to have a video version of Al Futits famous Candid Micro|ihone to spark the recent opening of \\ JZ-TV . they prol)alily never realizefl tfiat making a television film is hits more compliI aled than sneakinj; up on a Bronx h(nise«ife with a tape recorder. They gave A I 8 days to create, shoot, edit and service a lialf-hour film. \l)idn'l lliry ever hear of lli>ll\uiiody I liy the mornin;; of Monday. August 9th. all Al had was some candid Mm and sound .sequences, some lirifiht ideas . . . and a 29-niinulispot on the gala premiere of W JZ'i"\ nil Tuesilny. Aiif^usl Itllh! Then thefiods that protect children and radio produiers directeil liini to the Emil Velazco studios. He had us going in circles for 14 furious hours. We ( I i gave him a completely equipped air-coiulilioned culling room and l2l a crackerjack film editor wh<i squeeze<i evcrv liil of humor and drama (nil of the material. Then we (Si selected the appropriate musical liridge« from our large library of original trackrecorded film music. In our recording studios we (41 set up the lipsynch and finally (.Si mixed film, recordings, live narration and sound effects through our new fiposition mixing console to make the final comjiositc print. I'.S. : Al's new Candid Microphone a-la-video was the hit of the \\ JZTV premiere — on August llllh. We hope Al never gets us over a harrel like that again. But we're sort of glad it happened that way we've proved that raw film can he whipped into the finest l\pe of halfhour viili'o show manshi|j in 11 hours. That lacl will hecoine more and more imporlanl t(t television producer and adviTlisers. Vi i can do it again if we have to. luil we'd like U! hours al least. // )()U hair a miintlr spnl or an liinir shtui, wi't'lily or daih, Irt its sliiiu \iiii how it inn hr done on j\lm uithin ti niodrsl hudf:,rt and a just srhrdulf. Our all-in-onr latilitirs savr timi' . . . and our hif(-srulf opiralioii savi-s ovcrhfudrosts-prrrrrl. Form National Television Film Council In New York City INCORPORATED 723 SEVENTH AVE., NEW YORK 19, N. Y. THt COMPLETE SERVICE FOR TELEVISION FILM PRODUCERS ♦ .AliiiDst lOU ie|)icsciilali\cs ol television statiuns, film producers, disirilnitors. advertising agencies and |nil)licaiiijiis attended the second meeting ol the newly formed Xaiional Television Film Council in New York last month. .\ I KC C:hairman Melvin L. Gold reaffirmetl the purpose of the Ciouncil in reconciling the differences between TV stations and film distributors, setting up a Standard Exhibition Contract, csiablishing a clearance bureau loi uk\isi(ni rights, preparing a <alalog of available films for television and the long range project ol the arbitration board. Gold introduced Sevinour Peyser who has been retained as legal counsel for NTFC. EXfLAINS .STAND.VRI) CoMRACr I'evser explained the various practices and procedures covered in the .Standartl Exhibition Conliad, em|)hasi/iiig the fad that llu new agieeinent would in no wa\ attempt to negotiau for the lelevision or ihe film distributor. Hi pointed out that the (oiuract's luiuiion would be to standardi/e melliods ol doing business, the pin sic al handling of each print, and Id ilearh define the obligations ol the distributor and the lelecaster in matters of exhibiting lilms on television. l'e\ser cauii(iiu<l that the contract was not ic> In {(instrued as complete or find in any respect. The proposed comiacl is in ellecl a series ol reiomnundaiions ihat arc being submilied lo jOd television slalions, film pioihuers. disiribulois. advertising agencies and Hade publications, for consiileration and suggestions. It was rc(luesied that all lecoinmendations lin (hanges in the existing proposals, additions or deletions, be made in writing lo Melvin L. (;old, NTFC Clhairinan, .SOO West li.frd Street, New York. Mm ki k I'ko. 11)1 s I)i mdnsir.mion |ohn .\. .Mauler, Engineering \'i(e I'lesidenl ol the Society of Motion I'iiiure Engineers and piisideni ol |. A. .M.iiirer, Inc., pieseiiled an inlcnm.ilixe demonsiiation of good .111(1 bad tpialitv lliiinn scene and souml lor television purposes. Mauler explained the misinformation prevalent ilial li('(pienllv leaves the iinpressiiin ill. II lliiiim is an am.ileiii medium. He pointed out that to the amateur, high contiasi is the most desirable cpiality in print result. For ulevision. however, Maurer ex|)lained the need for confinement lo a narrower grey scale resulting in a more suitable film for telecasting while retaining all necessary (!i tail and definition. .Maurer further stated that television is very (litical of changes in densitv and thai producers must inainiain a (imsisient density in changing scenes that would not provide present difficulties for television < ngineers. Cmnmenting on complaints that much of the IGmin film now being telecast is not too good (Ed. Sole: This is putting it mildly) Maurer charged that the fault lies in the eqiii|>inent being used in most television stati(^ns. and that r(|uipmcni ihat will provide excellent reproducticjn of Kiinm scene and sound is available. Philadelphia Television Outlet Announces New Rates & Terms ♦ The new WWIVI television rale card, announced last month, is all-inclusive in supplying television time buveis with complete iidormation and rate schedules. The card includes inlormation on program production and services, personnel and ecpiipmenl ollerecl for live and film studio productions, contract recpiiiements and discounts. It also contains time rates, live and film studio usage rates and annonncemeni chaiges. .■\ valuable feature for lime buvers is the frec|uency rale section which discloses the Ic^tal cost lor progr.iin lime and studio usage iiu hiding fieipiencv disc(nints cm v.iiious contract terms. Flic new base liouiTy evening lime gross rate is SI. 000, an in( lease of one lliiicl over the present rate. .Vccording lo .\UC. teh vision set installation has alreacb increased i'^''^, over .April 1. when the ]iresent rate was established, and by present trends will have increased (>7"|, by October I, the elleclive date of the new card. \\\C notes thai in a medium experiencing such rapid growth, the aclveilising value ol television increase's siibstantiallv evcrv monlh. 14 BUSINESS SCREEN MAGAZINE