Business screen magazine (1947)

y\6\Qn in the j^J^WS UMTj.-^-^^' Increasing in use throughout the world ANOTHER BODDE PACKAGE Your studio can now duplicate any scene you desire, quicH^' and econonnically . . . made possible with the BODDE HiINTENSITY 5000 Watt Incandescent, Studio Type, Wide Angle, Still Slide Projector for use with the BODDE STUDIO TYPE TRANSLUCENT SCREEN. AMAZING RESULTS A must for: Television, Motion Picture and Still Photographers Studios. Translucent Screens, Automatic Slide Projectors for Spectacular in and Outdoor Projected Advertising. Ulic (J^oddc Screen L^onijyani^ 9130 Exposition Drive — Los Angeles 34, Calif. Please write for details Smallest, Smartest, Most Efficient 2x2 Slide and Filmstrip Projector W FILMATIC Wukh Liscii l»»r \isu.»I .lid. Cii\c^ \<hi ni,in\ ijcsirahlc features fir.si introiluced liv Goldr. Has highest lij;hl iiuiput per wad. Assuri-s hrij^hur. s liar per. projet iioii' Kftps coiijer longer. I'rotccts valuable transparencies. I-xclusive self-rewind. (!oa(ed AiiaMif^niat lens. Quick change for slide t>r filnisiriii. Instant framing. Light weight. Lifl'Of) carrying case. Sv„if for nititvlhi So. 45J GoldE Manufacturing Co. I3a0-S WEST MADISON STREET CHICAGO 7 iU Film Transcriptions Cnt Network Costs • IILMLI) SHOWS IILLl* K1:ACII 1. VIU.I.K MIILO \l KliStE • ♦ I'ilni traiiscripiions arc playing a major pari in directing a hoard of new advertising dollars into television. XBC reports that of the 12'/i hours of weekly sponsored time on its tolc\ision hookii|), ()0"p was bought In advcilisers not using its radio lacilitiis. .\r<ording to Harry C. Kopf. administrative vice president in charge of sales, nearly 30" j, of all video volume has teen bought by achertisers who have used radio seldom, if ever, before. .\ prime mover in this swing to TV is the film transcription, for it is helping video nct-works to slash produciion costs and reach a larger audience. N'1$C and Paramount's TV division are both using extensive transcription systems to acUantagc. .According to George .Shu|jert, director of commercial operations for Paramount's T\' division, the time element in video programs "isn't nearly as important as most people ihink." .Shuperi maintains ihal nine I \' shows oiu of ten (an be Idmed and sent to stations ouislde the orbit of the original slu<lii): i'\(e|)ii()ns include impc II I Mill news (lashes and sports ulic.isis. rile branch stations iliin iiuielv lia\e to project a dim. rather than prodiue a separate sliow (omplele with s!euer\. perfoi iiiers. eti. The saxing is tremendous since production costs are lowered considerably. It is e\ident that old as well .l^ new advertisers are taking acbaii (age of this cut in prodiution costs, which shows in the |)ii(e of sponsored programs, for sixteen out of twenty-two major nalional advertisers cm be viewed on video screens. In the words of Mdue\ \. Sirot/. NIK) adminisnative vice president in chaige ol television, the newest sighiand'sound medium has passed oiil 1(1 llu glamour stage and now "the sirenglh of television lies in the la( I ill, II it is an elledive adverli^lilg aiKJ, iiiort impori.iiil, a sell lug medium ' Of course. lediued produiiion (<ists via lilm iransiriptions is not the onlv leasoii lor the oirient rush ol advert iseis limartl television. Other factors incliKle spurting receiver sales; an increase 111 ilie number of stalions ami connecting networks (until the FCC fro/c new applications) ; the urge to gel into television now in order to reserve good time franchises, and the high sponsor idenlificaiiou iliat v ideo commaiuK. DuMont Signs Gateway Series of Ten One-Reel Puppet Shorts ♦ (.All WW I'KiiDi ( 1 iiiNs, Inc.. San Francisco, has signed a twoyear agreement with Du.Mo.Nr Telhvision Laboratories, Inc. of New York. Gateway is to produce a series of ten one-reel motion pictures featuring Pino, an engaging puppet peisonalitv, (leaied and manipulated bv Pat Patterson. These films will be telecast on Bob Emery's Small Tit show starling the first of the year. The productions are written and directed by Alvin J. Gordon, \'isual Education Consultant for .San I-"rancisco .State College. The Pirro Series is unusual in that the little character is an expert pantomime artist who has an insatiable curiosity about all things which fascinate small chil Type Titles ... a small item in the cost, but a big factor in the appearance of the finished production. THE KNIGHT STUDIO 341 EAST OHIO STREET CHICAGO 11 MOTION PICTURE EQUIPMENT FOR SALE— CASH F.O.B. DALLAS, TEXAS (in naw condition) Mitchell 1 6mm Camera Complet« Boll & HowoU 16mm Fitmosrc Complo* Moviolas. Model D. 3Smm and 16mm MoleRichardson Lights and Cables WRITE OR PHONE: Arthur Ramiey. 3009 Ramsey Tower Oklehoma City 2. OUahom«. 2-611 I 56 BUSINESS SCREEN MAGAZINE