Business screen magazine (1947)

dull. I'iiio's imcsligalioiis will luriiish high entertainment as well as somid instruction, and through his experiences, the "small fry" «ill have many of their myriad i|uestions answered. Some of the pioposed titles are: The Clock, The F.lcctric Liglil. The Sluyr, aiul The Teleplxmc. It is interesting to note the tci hnique employed in shooting these films. The sound is recorded on a single system camera. This is u,sed as a cue track for matching. Sinndtancously, it is recorded on the Magnetrack Tape System, the system used to transcribe the Bing Crosby shows. The tajje recording is used just as though it were a double film channel, and held loi future use. Work prints are made from the film track and picliiie. Alter the cutting of tlie work print is done, the selected takes are re-recorded from the tape to yield a high cpialily sound track which is then matched to the master picture with the aid of the work prints. The tape affords a tlexibilit\ to which artists respond. ,\n immediate play back checks e r r o r s which can be corrected readily and spliced into the track. The tension usually present in recording is immeasurably relieved, and spontaneity, essential to such productions as ihc Pino series, is ihc rcsuh. Encyclopaedia Britannica Films Organizes Own Television Division • En<:\c:i.()I'ai.1)1a Britannica I II MS l.Nc, top Kimm classroom PRECISION OPIICAL PRINTINCi Complete Optical Trinting Service by expert technicians with years of Major Studio Experience. COLOR B&W 16mm 35mm BLOWUPS REDUCTIONS • 3r)mm Ansco Color theatre prints from 16mm Kodachrtrme. • Kodachrome Printing Masters complete with all special Optical Kffects. and corrections. • .i.^mm blow-up work prints from Ifimm oriffinals. • Special printer for handling old and shrunken film. • Television film service. • Separation negatives for any color process. Our Optical Printer can solve many of your editorial and photographic problems, by the use of such mediums as frame sequence alteration, optical zooms, quality and color correction, blow-upa, etc. FILMEFFECTS of Hollywood 1153 N. HiRhland Avenue, Hollywood 38, California I'l'iipped with titr Artiilrui\-AwaTd-wiiiniiig^ ACMEDVNN Si-U> Oplical Printer film producer, is cxpandini; inlo video this month with a fully organized and separate Television Division. With more than 300 sound films in its present library, and millions of lect of film footage available, the company plans a special films-for-telcvisioii pro duction program of large scope and variety. According to EBFilms president, C. Scott Fi.f.tchi-.r. the organization has been experimcnling with video since 194(i when its Seniing Willi Si ieitcc series, produced for U. S. Rubber, was suetessfully aired over Wabd. New ^ork. He added that all Britannica facilities will l)e a\ailable lor te'cnision production. Frank Cellikr, war-time OW'l radio-programming chief for Central Europe and Africa, has been announced as head of the new division. He has been a director and producer with Rrilaiinica since UMl. Wolff Studios Video Deparfment ♦ RAi'iiAri. G. Wolit Siluios. Hollvwood, has announced the formation of a television department headed by Raymond Ring. Mr. Ring, formerly vice-president of a Chicago manufacturing company, is experienced in business organization, sales and merchandising. The W'ollf Siudio is currenth producing several television coniiiiercials. In addition to this, the iiewlv formed department is con <luctiiig research on the needs ol television and is looking for the most practical low-cost film ioriiuila lor package programs. Philadelphia Video Stations Hold Lead on Commercial Time Sales ♦ WI'IZ, I'hilco's Philadelphia station, signed eleven new accounts and one renewal on one day last month. .All the new conliacts were for programs, not spots. Philadelphia stations continue lo lead stations in similar size cities in selling time lo locil advertisers. This success cannot be explained alone by the Quaker (jity's head start in video broadcasting. Siiian programming, clleclive sales presentations, <<)n\iiuing sales promotion and ex(elleiil pul)li<ii\ all lombiiie to ring lilt licll (DiiiiiK'K iailv. Chicago, on ihe other hand, has done very poorly. Broadcasters iliere. in an c llort to spur sales, are s.iid lo Ik (oiisidering rate drops, (his (onus on ilir heels ol ie(ent boosis b\ ahiiosi all east coast slal ions. CHICAGO HOLLYWOOD Sptndler & Souppe now offer the new 25th ANNIVERSARY 2x2 slide projector for those who need larger, more brilliant images. Advertisers, lodges, lecturers and schools will welcome this versatile proiection equipment. Automatic slide changing and remote control con be added with the famous "SELECTROSLIDE" unit. The compoct 25th ANNIVERSARY model feoturei 300 to tOOO-wott illumlnalion; 3" to 12" lenses without changing condensers; powerful, new design channelcooling system for lamp, condensers and slides, plus quiet, efficient operation. Wale for descriptive literoiure. ^^UicU&f* & ^aii^t£ SILECTROSUD! AUTOMATIC PROJECTION EQUIPMENT XIOI lEVIILY lOULEVAiO • lOSANOELES, 4 CAllfOtNIA NUMBER 7 • VOLUME 9 57