Business screen magazine (1947)
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Audio-Visual World Loses Pioneer in Bert Willoughby
Tl.e EXPLAINETTE, aulom.ilioally dyncnronizcu nictlioil of auvanciii^ sliucfilm is tne result of years of rcscarcli. It is a simple, practical metliotl . . . cliininating pauses in narration or muaic during cacli frame a<.Ivance. Inc automatic syncIironizeJ advance is accomplisnca ny a si>;nai on. tnc film . . . llicrc arc no noniffi, cues, or any oilier ^iffnaU incorporatcil in tlic recorJinn!, It is a completely new nutlioj... nrilc for JeUiils on ihe EXPLAli^ETTE "Automatic" toJayf
oPERADio
OPERADIO MANUFACTURING CO., Depl. 85-128, If. Charle., Illiiiaii
♦ I Ik ,iiuli>>'\ istj.il world inti one 111 its |)i()iuir lc;i(liis when ncKiiiiii W'illruiHliI)). |)iisiilcni .111(1 IdimuIitoI l(k;il l'i< lines Cor{loiaiioii. <li<(l (111 .\i)Miiil)ci' 21m a( (.li lulali-. Calilomia. Hi is sill \i\ 1(1 l)\ his widow and ilieii liM (hildrcn. his iwo biotluis and a sisicr.
Horn in Canada in 1881. Mr. Willoughby came to the United Stales at the age of 17 to stndy h)i I he ministry. However, his cdiiialioii was iiiterriipled l)\ ilie serious illness and death ot his l.ilhei. .1 Iroiiiier ininisier. H\ dint ol hard work. .Mr. Willoughbv hnalh did earn a .Master's degree in ni\ inity; he was su|>porting his niotlier and four l)rotliers at the time.
Bk(;a.\ .-Vs Chirc:h t.h adkr W'liile a Congregational minister in the Midwest. Nfr. Willoiighb\ beiame interested in the motion |)i(tiire medium. Believing lliat (ilnis could be used to increase cluirdi attcndaiKi and present ii ligious truths more dearlv and forcefully. Nfr. W'illouglibv began |>rodiuing animated "Seiiiioncttes". probabh the (ust k ligious educational nioiiini |)iinires ever produced.
I'hc success ol his filmed 'Scriiionettcs" brought Mi. Willoughby an invitation to become vice presiileni and leligious director of New f'.ra Films, an earlv pnidiuei ol iion-theaiiiial films. Diuiiig the First World War. he lei lined on tlie Radilifie Cliauiaucpia Circuit to liclp support the new firm. However, when fire destnnrd the New Era concern in 1918. he oi gani/ed his own mmpaiu. Ide.d I'ii lilies.
(.KIW 111 \ \ I ni\ M. Ct).\c;KRN .\Ii. W iUiiugliln piloted Ideal through the troulilesoine \ears when Kiiiim nplaied .S.'iinin prodiuliiiiis jiiil when sound films replaced sili-ni. From a single rental library of religious subjects, h( ( oust 1 lie ted a busiiuss siiiic tuic with a network of eighleen regional blanches which disiiib uted all ivpis of educational, indiisiii.il .111(1 I'liiei i.iiniiK 111 pni (liK I ions.
.Ml. \\ illoughbv w.is wiileK known iliioiigliout ilu .iiidiovis ual held lor the posiiioii he look in regard to rival concerns. He really w-elccimeci coinpeiition. lor he believed ihal tile field would iiliiinalelv lie loo huge lor ils siip
%i
Bfrir.^.m Wii.rot e.HB^
pliers to lianclle adequately. Om of the founders of the .Allic-d Noii Theatrical Film .Association. Ik served as its first president. H( Wdii special government recognition for liis services during the last war .Nfr. Willoughby's dealli leaves a gap in the ranks of audio-visual leaders thai will be difficult to fill.
65.7% of National Advertisers Planning Public Relations Films
♦ .\ccoicliiig to a survey con ducted by St:TON Hai.l .-VuvertisINC Foundation, national adver tiscrs are sold on the sales and public relations value of motion pictures. Nearly two-thirds ol those who returned the .Seton Hall visual aids c|uesii(innaire said tliev |ilannecl to include motion pic lures in their future public rela tions programs— 6,1.7%. to lie ex act.
.\lso. ,">8.-l%, of the answering companies said thcv had pro duced at least one film alieadv. Of these firms. 32.1% prcKluced sales promolion films: 2f). .">";,. training films; and 32.7%, public relations films.
1 he main reason whv the nonmot ion-pic tiire-prcKlucing companies have thus far shied awa\ from the film medium was the high cost of production. .\t least. .").■). I"„ of them cited this reason. .\nother 28.(>"^ meielv answered that the management preferred other media, while onh 7.l"c objected to a film program iK-cause distribution was inatlequale.
I MAN WANTED
.M.in wanic-d for darkroom .111(1 photogr.iphic woi k in slideliliii depailmenl of Chicago industrial film studio.
MM'/r m iri'rr Hi>x SOI
Bi siNEs,s .sc;reen
CIIIC,\GO 10 I
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USINESS SCREEN MAGAZINE