Business screen magazine (1947)
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New Film and Television Studio for the Princeton Film Center
^ An uiiiiMJal modi I II inoilun |>i(liii(.' and tL'Icvisicm phiiil Is ntariiig conipUllon on a IjOacrtHad oiil^sidt' I'rincfton. New )ci^>c■y, for The Princeton Film Center. It will constitute not only one ol the most (omplete stiulios in the East but will be the only one outside of a large city.
In selecting a country setting for its new. fully e(|ui|)|)ed facilities, The I'riiueton Film Center, producers and distributors of documentary and sponsored films, takes advantage of the pleasaniei atmosphere, low overhead and prodiutioii costs, the wide variety ol locations for shooting pictures, and the extensive research and cultural services available in Princeton. At the same time, it is near enough to pro\icIc easy access to larger cities in the East.
NAMES IN THE NEWS
Robert E. Husted, Jr. Becomes Advertising Manager of Wilding
♦ ROBFRT E. Hl'STKt). [r. is till
new advertising and sales promotion manager of Wii.Dt.sc I'lc
II RK I'Rom f.rioNs. Inc. For the last iweiitv iiionihs Husted directed the editorial and ad\ertising departments of the maga/ine,
I'ROFESSIO.NAt, Goi.FKR.
George E. Jordan Joins Staff of the Jam Handy Organization
♦ George E. Jordan has joined the packaged meetings staff of the Jam Handy Orcani/.mion, accoiding to Evkrkit Sciiaffr, \i(e-presidenl in charge of service development. Previously, Jordan was public relations and sales manager for Gerald Stahl, indus trial design linn in New York City. His experience also includes tree lance writing in sales pres entation planning and sales promotion.
Elmer Wllloughby Elected Head of Ideal Pictures Corporation
♦ I'.ivirR k. Wit loi (,iiin was (leiled |)ri'sldent of iDFAt. Pio iiRis (ioKi'oRMKiN ai ,1 retent Chic'igo meeting ol the compaiiv's bo.ird nl direOois. At the same Miceiiiig, .Marion K. IIarvfv was
leiii'd (hairman ol the board: Mariiia .\I. Raiii and S. J. .Si-rR
III R<:, (o-diredorsof the board and \ice presidents of the lirni; and CiiARi Fs S. Harvkv, corporation secretary. Sperberg was also electid treasurer of the rompanv.
CONVENTION SHOW FEATURES GIANT SCREENS
Ml Mill Ks (11 Mil AmIRKAN HaKIRS AssOCI A tl( )N lltCI'l Uli-^ 1)1 Cllllllfiri
lust miiulli .siiif then new iiiiiipuigii jnesoitiilion. jni'jmrid hy associalinii tliiel Waller Hopkins on tlicse tlirie iiiiiiil DaLite jjorttible ureens. Show arrangetnents were made by Wilding's special service department. Visuals showed color ads, charts and industry facts. (Photo hy lioh Hall).
PATHESCOPE PRODUCTIONS
SIO HFIH AVtNUf. NEW YOUK 19, N. Y. PLAZA 7-S]00
RIchfleld's "Three Ring Profits" Gives Lesson in Good Showmanship ♦ liiisimss i.ikiN ,t it ssoii in showIll. iiisliip lliiiii ThleeHitig Piofits. .1 new tweiils-iiiHiute sound and color inoiiun picliire. I'icxiuced lor the Kiciini i.i> On. (Corpora iio.N by Polaris Pictures, Inc., the liliii stresses the |K>int that gcK>cl showniaiiship is salesmanship since it is used essentially to capmii aiieniion. to create interest and III build the desire to buy.
Ill Ki( hlicld's scries ol lall meetings lor .f. .')()() service station dealers ill the western states, a circus theme is fealuied with Three King Prolils as the local point. I 111 pldiire and the meetiiigs are ill signed to leach atleiidanls how III ajjph sliowm.iiiship in all stalioii selling, with particular reference to lubrication sales.
.-Vt each presentation, the iiieeting room is decorated in circus style. A barker, recorded on sound track, calls the dealers inside the "tent" for "the big show '. Then Three Ring Profits Ijegins amid a fanfare of circus music. .\fter a display of the circus' showmanship technitpie. examples of elleclive sales presentations— with the acceni on showmanship— are pictured.
Samples ol conipain advertising and promotion ate used to show Richheld's backing of all dealer efforts in showmanship. That goes liii outdoor acbeiilsing. newspaper (opv. the "Richfield Reporter" and station gi\e-awa\s. C^ircus scenes recur fiecpunilv lo demonstrate showniaiiship parallels between the "greatest show on earth" and service siation selling I III' liliii ends with an inxiiaiion 111 dealers to "start the big show ill Muir siation now and you'll (isli ill nil Thier lling Profits."
Western Air Lines Releases Film on Scenic Points of the Northwest 4 Mini .iiidit'iiies will be taking .1 lliglil-sieing vacation trip via Wrsuiii Ail lines lo (ilaiier Na iioM.il r.iik. Itaiili. I..ike Louise. ).is|Kr. llie Waleilon Lakes anil the Calgary Slanipede when lliev view the new lilm. ('.Inner Pari: and the Canadian Kockies. Pro diued bv Wimirn Air I.invs. tin tliiilv-miniite film is the seiond ill a series nl tolnrsoiind iiioiioii pii lures.
I he iiioiion pidine is available wiihoiii charge lor showings to ilvii groups, schiKils, thiilih dubs ■iiid oilier noil commercial oigani/ations. liiH>kings ina\ Ik' arranged ilnougli ,iiiv W'l'Mein Air I iiies nlhie.
36
BUSINESS SCREEN MAGAZINE