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New Booklet on "Effective Use of Training Aids" Ready
♦ KonCAMP AND VouNC, Chiuifio specialists in audio-visiKil media, have made a \aliiable addition lo the liteia line ol audio-\isna] education with a new booklet, The Effective Use of Training Aids. The brochure sets out lo tell "in an understandable way wh\ we use training aids. what training aids are and how to get the maximum cftectiveness from their use."
riie booklet accomplishes this pinpose in an undersiaiulalile (omljination ot lutid wrilini; and vi\id illustrations.
.All the \isiial aids are presented—chart, graph and map, ladio and recording, still picime, slidefihii, motion picture, exhibit, field trip, demonstration, play or skit and model .ind mock-up. Each of these aids is analyzed and conditions necessary for using it most successfully are summed lip. .\ chart lists important points to watch for in the planning, preparation, use, and summary of each training aid program— a real help to any teacher or business insiructor using training aids.
RCA Appoints E. H. Benelce Chicago 16mm Representative
♦ Ki.NUR H. BiNtKi. active in RC,\'s llimm sound lilm projector sales since I91(), has Ijeen appointed regional 16mm' sales representative for ihe Chicago area. The appointment was announced by (). V. Swisher, Manager ot RC^A's Visual Products Ciroup.
Mr. Beneke, who is well known in the educational Meld, is a graduate of the State Teachers College at Dickinson. \. D., where he received .1 Badielor of .\rts degree.
Kelvinator Television Films In Production by Ray Wolff
♦ .\ completely ecjuipped modern kitchen was constructed at the Raphael G. WOeff Studios for the prochiction of five one-minute iele\ision shorts. The Kelvinator Division of Nash-Kel\inator Corporation sponsored the lilm spots. While the Golden (Jate Quartette supplied a rhythmical musical backgiound. demonstrators pointed out the outstanding, features of Kelvinator refrigerators.
A BETTER LAMP. . . AND IT LOOKS IT!
THE NEW
Projection Lamp
Look at the sleek.
clean-cut, streamlined
uniformity.
Again G-E gives you more than you expect! For this new G-E Projection lamp not only gives more light on the screen at the beginning of life, but it maintahi!, its light better during the life of the lamp.
This new development of General Electric lamp research — exclusive with G-E for more than two years — is based on a new technique, a precision machine-controlled process that makes for better lamps, more uniform performance and greater screen brightness. AiitJ you get it at no extra cost . . . another good reason why you'll want the new G-E Projection Lamp in your new projector and for replacements.
GE LAMPS
GENERAL
ELECTRIC
PROVIDE THE "PROJECTIONIST'S HANDBOOK" FOR YOUR FIELD FILM OPERATIONS:
E\crv sales, service or training representative of Shows how to present films, saves wear and
your organization should be provided with a copy tear. Write for particulars to Business Screen,
of the new Audio-Visual Projectionist's Handbook. 812 North Dearborn Street, Chicago 10, Illinois.
NUMBER e
VOLUME 9
37