Business screen magazine (1947)

MORK THAN liOOidiuaiion. nl. iclif-ious anil (omiiicr(ial Itiinm iiiolioii piniiic proiliKcis gaihcitd al the Calvin Company ihc week of November 29th l<ir the second annual Motion Picture Produiiion Workshop. All phases ol production and lalxjratory work were discussed duriu); the lour day meeting with special emphasis being placed on production problems. The sessions were laid out to follow the iKjrmal production pattern— client relations, sciipt. animation, titles, photographv. editing, recording. etc. Each of these subjects was handled by one of the Calvin Company department lieads with general questions and answers from the audience. Audio-Visual aids were luili/ed throughout the program. For exam|)le, in discussing photography, many subjects and situations were especially photographed to show how camera angles, lighting and exposure can best be lUili/ed to accomplish a desired elfect. In these demonstrations, both the right and wrong methods were shown so that the results of a certain technique could be easily identified. This system of showing both written and visual examples was followed throughout all the meetings. Each person attending the Workshop was given a 9 page outline notebook of the material to be discussed during the meetings. This notebook, prepaied b\ the Kansas City pioducer, (Oiitained an outline of each subject ]j|us many examples that could not be sliown on the screen— script, vocabulary, reconmiended read Ing, etc. The same type oi nnii b(M)k was jirepared last year and was used as class room maleri.il in several r)l the larger universities, notably Ohio State and Indiana I'niversities. .Several schools an plainiing to lollow the same plan again this year. A representative cross-sec i ion ol those attending were asked to give short reports of the trends developing in their particidar branches of motion picluie activity. I li< educational held was representi <l l)y Dr. Doti Williams ol Syracuse University, Dr. \. W. \' a n d ei Meer ol I'eiuisylvania Stale College, I'. .\l. Siallings of the I'niversily of Minnesota and Di rhtirinan While horn the I'ni versily of Oklahoma Reverend I.. (). (.iilliili ..I ilic Kaptist Church. .M. f Selil.ikr ,>| CALVIN HOLDS ANNUAL WORKSHOP 1 we) Hi MIRH) I-'il M We)RKKRS litim all ircer the (\ S. mid Canada well' rejjiesfnicd al sessions tihf thrst nl llic Calvin Wurltshojj. MOVfF-MITE Proves it Can be Done! • Proves that □ 16mm Sound Projector of the HIGHEST QUALITY can be produced at an amazingly new LOW PRICE Wrff* for comptol* d^tailt. S*« your indusfriol lilm producer for domonttrotion. Model 63LM for Sound or Silent Films Gives TOP RESULTS In pictures, sound and everything needed for audiences up to 1 00. \\ liat Ford did in tin iiioteir industry . . . Mei\'ie-Mite den's iti the preijeetiem fie'lef. Simplifieatie)!) is tile ke'v ! V,rl fine'sl |ii<ij<-etion and sounel results fur liemie's. selieiols, rluire'he's. offie'e's ifitliotil jyayini: for extras . . . witliout paying fur more than you need or use outside an auditorium. Movie-Mile' we'iphs emiy 26 ll>s. re)niplele wilfi spi'aker. I'ri'iisiein iiiueliine'd feir slrengtli and ehnaliililN. llif-hest ejualilv in e'vory ele'tall. I niversal A.C. eir D.C. l().i.|20 Volt eppcrutiein. . . . I'li-li-pull miniature' tube amplifier. the I,utheran Churcli. and Father R. E. Southard ol the Catholic (lunch discussed the progress being made in religious lilm production. Industiial film production was discussed from the producers angle as well as the clients angle b\ .\itluir Wolf ol the Cention Ciorporation. Elliott Cooley ol the Cooley Company, Paul Wagner of Bell and Howell and E. W. Plumb from the Standard Oil (^ompaiiv ol Ohio. Ihe thinking and progress of industrial nioticjn picture departmeius within lommeicial organizations was outlined bv E. C. Chapman, head of the film depaiimem ol the Caterpillar Tracloi Company and by Thomas W. Hope, film supervisor for General .Mills, Inc. J. S. Stol/off of the CramerKrassell Company discussed the place ol motion pictures in the television held. .Mr. Stejl/off. whei is an advertising agency representative, outlined the type of subject matter best suited for television use in terms of advertising spot announcements as well as entertainment features. Ken Edwards of ttie Eastman Koelak Company discussed some the new developments in inolion picture activity— the formaliciii ol the L'niversity Film Producers (Council, the activities of the Film Council ol .\merica and ilii American Library .-Vssocialiiin .iiuemg others. These short reports gave a clear concise^ picture ol the tieiids in the educational, religious and commercial field. The interest shown by educational and religious institutions in developing their own prcKluciii.g oigani/aiions was very signilicant. Several of the universities ie|Jleseniecl showed Iremendeius strides in their motion picture production activities, the I'niversities of Indiana. Minnesota, Nebraska, Oklahoma and .Southern Calihiinla in paitieulai. Frederick 1 . Kugel, EditorPublisher of Tti.KVisioN headed up the I'elevision Forum lield liiesdav night NovemlKr .SO. The panel ol experts Included V. S. Siol/eill. eil the Ciianier-Krassell Ceimpanv, E. W. OHiley cjf the Coeilev (;e>., |amis .\. .\nderson of ihe .Mexander Film Cloinpanv and I eiiii Hope ol C>enerai Mills. Questions and pie>lile'ms were brought lip Iroiii the lloeir and the experts endeaveued to suppiv ihe answers. -Iicl>(>rted h\ Leonard Kctk 38 BUSINESS SCREEN MAGAZINE