Business screen magazine (1947)

Baskktbai.i. Stars are featured m new indvo commercials (below). (CONTINUED FROM PRKCEDINC PACK) ing" spot of ihf serifs. Sid Lurkman, ace passer of ifie Chicago Bears, ivas imrocliiced lo TV \ iewcrs. The second spot featured basketball coach \al lloliiiaii and Knifkei bocker star. 15iid I'abni r. The \ ideo series was piodiuitl b\ Films for Indistrv. Televise Operations for Doctors ♦ Televised operations were featured al two more medical conventions during the past month. Major operations were televised from St. Joseph's Hospital in Omaha and from Cieneral Hospital in Los .-Xngcles. In each <it\. a closed video hook-up Hashed the operations to TV screens in nearby convention rcKmis for the doctors lo see. Odier television clinics wenheld recently dining medical con ventions in I'liil adelphia and {;hi cago. Three New Video Producers Noted ♦ I u<> new tclivJMoii fjlnj pio diiction companies were lorimil on the west coast. Mickey Rod ney, the Hollywood actor, is president ol RooNKV-.SriKFFi. Inc. In addition to video hims. the (niii paiiv will akso produce standaid motion pictures and radio pack ages. The other new iiigani/aiion. Tn.F.si'ois Inc.. has already pro du(ed live series of sixty-se<oii(l film <ommei(ials. According to Ralph Cohn, president ol ilu company, the new linn will specialize in the production, distribution and sale of bolh lilms and live programs for television. ♦ The nc-w W'ciri ii W'idf TkifvisiON Co., headed by Boris Mor ros. plans lo produie lUO leic vision shorts within the next year. Most ol till films leaturing wellknown music coiidiiciois and composcTs will be lilmed in Im eign coiiniries. Alihongh lUihcs III Toylatid will !«• piodnced in Hollvwoocl. W'liiiuni n\ 1(1(1 lines is scliediiled lor liliiiing in Paris; Im Scaln. in Milan; and an iiii tilled picluie. in Sweden or Swii /CI land. 2_^i^yj5Ji^j^J in the j^JIW^^ SALES RESULTS TURN ADVERTISERS TO VIDEO ♦ .\iaiU 7(111 ad\LHiseis li;i\c jiimped on the television bandwagon to date. I'heir lilmed commeicials have shown some exce|)tional advertising results. For instance. Iinniliire sales ol Castro Decorators Inc.. an eastern firm, increased 2()"(, since lasi s|)ring when the lirm began lilm spot advertising. lUcause of these substantial results. Castro now is using close to S;>.()(l() worth of video (iJMi advertising evcrv inoiith. In one of their spots. Castro demonstrated a mechanical folding bed. X'ieweis aclually saw how the bed worked without leaving llieii homes. .\s Ikinaid Castro, president of the company, ex|>lained, "It brought the showroom right into the potential (ustonier's living room." rile Ban store, a I'hiladclpliia jewelry concern, also benefited Ironi the powerful push of the new advertising medium. Iliey inaugurated a series ol short video commercials boosting lluii stock ol Ronson lighters, W'ilhin one week, according to one report, they scjld more Ronsons than they did in the previous year. Other television aclverlising stories follow the same pattern. k GUIDED f/L/VI ^ISSUES • What ever your target may be.. More Sales..Faster Job Training or Better Public Relations our planned Visual Programs assure accurate results . . . RocKETT Pictures, Inc. CREATORS OF GUIDED fi^ MISSILES FOR NEARLY A QUARTER OF A CENTURY 6063 Sunstt Blvd. • Hollywood, Cglif. And they dcjii'i sound like lairv i.iles. On a lorty-eight hour giveaway cjffer. the Emerson Radio and Phonograph Corporation was deluged with 9.000 recpiesis. A S.'iO discount on an AM table model radio was the oiler: CI5S Toiiil of the Town, the progra ii. M rile Whitehall I'haniiacal (^oin m panv notes that the 1!II.000 re cpiests received lor a pieminin ollered on the Small fry Club on W ABI) far outweighed the pull ol their .\.M piogiam. And Lowell and Biadlield. a Beverly Hills furrier, declaie they grossed SI.^,UOO worth ol business as a result of six T\' shows over KILA. Iliese reports are not lieing shrugged off bv other aclverlising media. The inaga/inc press, like A.M radio, is not unaware that a i:ew coiii|x.'tilor is coming up last on the hori/on. " Ibis lusiv new child" was recently greeted by 1,11 I maga/ine: "If there is to Ikiiiiiipetition. as some say. Ix'iweeii lelev ision and inaga/ines. LiFK wclconus it." ABC Television Department Shows New Video Transcription System ♦ \I5(\ iiievision clepal Iiiieiil unveiled a new video transcription syslein last month. Representing a year's developmenl work, the new method is a single system. Kiiiiin transcriber incorporaling RCA video, .\laiirer soiinci recorder and Wall camera. Rejecling the double svstein ol separating picture and sound commonly used by other methcKls of liliiiing T\' programs olf the iuIk', \l5C's kinescope recorder consists 111 a speriallv ada|>ted camera which converts lA's SO pictures a second to motion picture's 'J-t. at the same time maintaining sniinci in svncli. I he RCA kiiiesco|K' ope rales at ,'(0 K\ , enabling ii to produce an cMremelv briglii picture but ne(essii.iiing ,1 shield to pi niecl wiirkers Iroiii being injured by its piiwerlul iilira-violel and \-rays, ABC claims the new svsiein is noi oiilv superior in e|ualily lo double svslems, but ,i skiving in cost. .SO ininiiles ol lA' on the ABC: svstein. including raw stock .iiicl one positive will cost SliO; double svslems using .f.'iimn lot pie lure and sound cost up lo S--'> pel ll,ill hoiii. AKC's iiaiiscrilK'i, which ceisi SliO,000 lei build, will o|K'iale al the lie Is \e-w \e)ik lelev ision leil lei. sending out lilms lei alhlialed sl.itieiiis lor I, Iter re bioade ,isl. I he svsleiii was used lor the In si lime 40 USINESS SCREEN MAGAZINE