Business screen magazine (1946)

Sales Training on Allen Screws Is Provided in "Hold Everything" ■k HoUl Everything is the title and theme of a 20-iiiinutc color motion picture released by the Allen ManUKACTiKiNG COMPANY, originators of Allen Socket Screws. Tlie sales training film was produced by Bay State Film Productions, and for accuracy the script was prepared in cooperation with Squire. Schilling and Skiff, of New Jersey, one of the leading distributors of Allen Screws. Many users i>f llie product permitted reproduction uf their trademarks, enabling the film to show typical applications in support of its three aims: To describe the reasons why industrial distributors carry the sponsors line: to point up the differences between socket screws and other types of fasteners; and Ic illustrate why Allen thinks its own screws are best. Business film users may obtain the film for sales training programs, or further information, from the sponsor's Sales Department. Hartford 2. Conn. McCulloch Motors Releases Film on Use of Fire Fighting Equipment ♦ Slaruling By. a 10-mJnute cnlur film on fire fighting has been completed by McCulloch Motors Corporation, Los Angeles. Made in cooperation with the Inglewood, California Fire Department, using the portable McCulloch 7-hp. fire pump. the film shows fire to be man's friend as well as his worst enenn in the destruction of property and resources. It is available through McCulloch dealers to farm, logging and municipal organizations, particularly in rural areas where standard fire-fighting equipment is not readily. available. "America Eats Out" Tells Story of 4th Largest Retail Business ■♦f The stor) uf the restaurant industry, fourth largest retail business in America, is told in America Eats Out, a color film sponsored bv the National Restaurant Association. American Restaurant Magazine, and Restaurant Magazine. The producer was Olympus Film Productions, Inc., a newly acquired subsidiary of the Crosley Broadcasting Corporation, formerly Bert Johnson Productions. The script was prepared in cooperation with the University of Chicago School of Business, and the film is tailored for showings to sales personnel, advertising agencies and other interested groups. Distribution is handled by Ahrens Publishing Company and American Restaurant Magazine. The Commercial Ncwsrecl NEW SPONSORED FILM PROGRAMS OF THE CURRENT PERIOD Byron Releases Civil Defense Film on Emergency First Aid * luii.-i^rnr^ Iriion l„ Sine IJrcs. a polcrilial aid tu people interested in industrial safety and first aid, has bfierireleased by Byron. Incorporated in cooperation with the Federal Civil Defense Administration. Designed to show the average American "what to do" and "howto do it" in the event of an emergency mishap, the 10-minute film offers instructions in on-the-spot first aid. Phases of the film depict how to provide effective treatment for shock, intensive bleeding, burns, broken bones, suffocation, and moving the injured. Color or black and white sound prints arc available lhr<.u-l. I iiIumI W (irld Films and B>nin. Inc. Resin's Use in Wood Industries Is Shown in New Reichhold Film ■K The use of \arioiis resins in the plywood, wood waste and furniture induslries is shown in Ke.siri and If ood — Permanent Partners, produced by Reichhold Chemicals, Inc. Filmed in the Northwest and Southwest, the 20-minute color film covers methods of making se\'eral kinds of plywood. The story starts with falling trees and ends with the finished products. Prints are available for group showings from Reichhold Chemicals. Inc.. 630 Fifth Avenue. N. Y. DE FRENES 1909 BUTTONWOOD STREET -PHILA. 30, PA. RIttenhouse 6-1686 C'^/m/i ^^fcm^^d 35 MM -16 MM -COLORBLACK & WHITE SOUND SYSTEM Western Pine Association Films Documentary Story of Wood * The story of wood from its firowth through harvest, manufacture and utilization, is told in The llcunty iif the Forest, produced in I iilor by ihc \\ eslern Pine .Association. Fihned in the 12-state western pine region, the motion picture gives a detailed account of logging operations, manufacture in mills, and a step-by-step story of the utilization of wood in building a home. It identifies many of the west's trees, showing the different uses to which thev are put. and pictures and describes the Western Pine Association research laboratory in Portland, Ore. The film is available to lumber dealers, manufacturers and other interested groups for one-way postage charges from the sponsor. Yeon Building!" Portland 4. New Atlas Powder Company Film Casts New Light on Blasting •k Blasting, once an instantaneous operation, is shown to be an orderly and controlled sequence of events in The Inside Story, produced for Atlas Powder Company by UniFiLMs. Inc. The 15-minute film uses unusual photographic techniques to show how modern methods make blasting closely adaptable to the type of rock, the surroundings, and the specific result desired. The principles of blast detonation are explained together with the \irtuallv universal practice of millisecond delav blasting, and a new refinement of that technique known as the alternate velocity method. Some of the most revealing portions of the film owe their clarity to the use of a "machine-gun" still camera. This technical film is available from Atlas offices for showings before mining, quarrying and construction engineers at company meetings or in professional society sessions. Where more complete discussions are desired. The Inside ^lory may be supplemented with slidefilms showing special types and methods of blasting in sequence pic Reid Ray Completes Short Film on New Cutler Hammer "Stacker" ♦ A one reel motion picture was recently completed by Reid RaY Film Ixdl.stries. Inc.. depicting a new machine developed by Cutler Hammer. Called a "stacker. " the new product is said to provide a more efiBcient method of sorting, counting and stacking newspapers for distribution. BUSINESS SCREEN MAGAZINE