Business screen magazine (1946)

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...but in films you need a 4th dimension... REASONS-WHY are of little \aliie — action-wise — until stirred to life by the emotions. That's why a factual message — even though beautifully pictured— needs the creative touch of imagination. This fourth dimension in the art of creating business films is not easily come by. Whatever the producer's instinct for promotion, it must he tempered by years of practical experience — not only in writing, casting, directing, recording and editing, hut al><i\i all el>e in the fine art of motivation. With Caravel this art has been accjiiired throuj;'.i serving repeatedly many of Americas leading business firms. For some of tlieni we have made more than fifty motion pictures, and the work continues. We will gladly show you why their confidence in Caravel is fully justifie<l . . . and why it is nothing less than this time-honored 4th dimension — creative imagination — that brings them back to Cara^el again and again. CARAVEL m FILMS, INC. 7 3 0 FIFTH A ^ E i\ U E N E W Y () K k T E I, t; I R C I. K () 1 1 0