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|{ I S 1 N E S S SCREEN MA V, A Z 1 N E
STARTING A SALES PRESENTATIONS!
the
16mm
Compare your present projector —does it give you these TSI
Complete Self-Operating Unit
— No reels of film to thread — no screen to set up — no sound speaker to engage — oil of these features are combined together in the attractive one-unit cose.
"Flick" It's On— Just plug into any 115 volt electrical outlet, AC or DC, and with a "flick" of its switch the TSI Projector is on and running.
Automatic Rewind— Due to exclusive 16 mm film magazine, film is automatically rewound — no rethreading necessary— magazine is power driven. It's ready to go after every show.
Daylight Operation— No need to draw shades or draperies. Crystal clear picture is projected on the self-contained screen in any lighted room.
TSI Projectors are available in 5 compact
models priced to fit your program.
Model D or H (DeVry or Bell & Howell
mechanism). Model T (new magnetic
B & H tope), Model M (400' film),
Model M8 (800' film).
TS/ Offers Nationwide Service— Over 100 TSI service centers are located throughout the U.S., Canada and Mexico.
Write today for illustrated brochures featuring TSI Suitcase Projectors.
TSI is fhe pioneer deifgner and builder of suitcaie projectors.
Technical
Service
Incorporated
— Dept. C-6 —
30865 Five Mile Road LIVONIA, MICHIGAN, U. S. A.
Mir,. „l Klrdronic „„d/or Mechanical Ei,:
PREVIEW OF CONTENTS
Trends in the News of Business Films . 8
News of Executive Staff Appointments 14, 26
U. S. Rubber's Speedy Sales Meeting Film 22
Along the Production Line: Studio News 28
Editorial Features of thk Month
Are We Prepared for the Competitive Sales Era? 35
Bell System Prepares for Disaster Needs 36
Promoting the Audio-Visual Medium: Editorial 37
The National Audio-Visual Convention: A Report 38
New Dimensions for Sight & Sound: A Four-Page Review _ 40
Bell & Howell Offers 16mm Cinemascope 40
3D: In Sound and Pictures for Controlled Audience 41
Stereo News in Sound and Slide Projection 42
Pan-Screen Has Visual Power: A Preview 43
Monsanto Previews "Decision for Chemistry" 44
"King's X" Tells Story of Credit Union 46
The Index of Sponsored Films: Semi-Annual Review 48
How to Get MOST Out of Scriptwriters by Ocveste Granducci 54
Business Screen Editorial Departments
Visualizing \our Product Displays . 58
New Audio-Visual Products: Equipment and Accessories .. 64
Plus: The National Directory of Visual Dealers
Office of Public 0. H Coelln, Jr., Editor Ken Duncan, Production
Eastern Editorial Bureau
Robert Sevmour. Jr., Eastern Manager
489 Fifth Avenue. New York Citv
Riverside 9-0215 or MUrrav Hill 2-2492
7(164 Sheridan Road. Chicajio 26
Everett Davis. Art Director Mildred Jordan. Circulation
Western Editorial Bureau
Edmund Kerr. Western Manager
3038 Beverly Boulevard, Los Angeles 4
Telephone: DUnkirk 8-0613
I lllislicd August, I95.t. Issucl .S limes annually at six week inter rcen Maeazines. Inc. Phone BRiargale 4-82J4. O. H. Coelln. Jr., Editor and Publisher. In New York: Kobert Seyinour. Jr.. 4S9 Fifth .•Kvenue. Telephone Riverside 9-0215 or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr. o038 Bex'erly Blvd. Telephone DUnkirk 8.0613. Subscriptions $3.00 a year: $5.00 two years ''iomestic); S4.00 and $7.00 foreign. Entered as second class matter Mav 2. 1946. at the post office at Chicago. Illinois, under Act oi March 3. 1879. Entire contents Copyright 1953 by Business Screen JIagazines. Inc. Trademark registered U.S. Patent "ffice. .Address advertising and subscription in( ' ' ' "
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BUSINESS SCREEN MAGAZINE