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with HIGH-SPEED MOTION PICTURE PHOTOGRAPHY
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Speedy Delivery of Filmed Sales Meeting Aids Dealer Campaign for U.S. Rubber Company
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Many operations in modern industry are so rapid the human eye can't follow them. Consequently important steps in product manufacture are unknown to design and production engineers . . . and the salesman, who sells the^ finished product.
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product to sell effectively. High-speed
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of III.
OI'LEl) wa.s lliu p) *^' I nited States Rubber Company shared bv producer Sound .Masters in llie making of a recent three-reel motion picture. \ tight target dale met by fast action on the part of this studio aided a dealer campaign.
U. S. Rubber had held a series of live meetings in key cities from coast to coast. They were attended by every member of the company's Royal Tire sales organization. Ijrought together to receive a report from top management. Management Direct to Field The meetings were so effective it was decided that a film would be made that would summarize that report, so that, "while the iron was hot" the salesmen themselves could without delay carry the story to their accounts with maximum impact.
During three weeks the script was written, the studio and location photography completed, additional material assembled and the answer print shown and approved.
Within another week release ])rints were in use. meeting a tough target date.
Scenes of Daytona Beach and Mojave Desert tests were included, also U. S. Rubber executives speaking, as they had at the original series of live meetings.
Film Technique Not Spared In spite of the time limit, man> special optical effects were used to dramatically punctuate the development of the Royal Tire's progress in qualitv down through the years.
jVo compromise in production quality was made despite the tiiiif limit. Tlie schedule was so well organized that additional time would really have added little to the effec
Here's C. S. Rubber's tire testing fleet (Mojave Desert) proving grounds (a fil,
Tire .SapETV demons, Beach, Fla.. tvere included
tiveness and impact of the finished picture.
.\s Harold E. Wondsel, president of Sound Masters said, "the 'impossible' was made possible through close cooperation of United States Rubber Company people and a carefully planned schedule rigidly carried out with sufficient and wellorganized production crews plus the enthusiastic cutting room and laboratorv people who worked around the clock." ^
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BUSINESS SCREEN M.4G.AZINE