Business screen magazine (1946)

Page scan 000415 from Business screen magazine

Record Details:

Title:
Business screen magazine
Date:
1946
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
000415
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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1 !.'! puppets aren't people The eftectiveness of your film depends to a large degree upon imaginative direction: Upon the ability of a man (traditionally equipped with a megaphone and a canvas chair) to awaken in the actors a sympathy for the fears, hopes and desires of those who will comprise your audience . . . and to guide and inspire each member of the cast to render a portrayal so lifelike that your audience accepts the images on the screen as flesh-and-blood people. Yes, to your audience, actors should appear as people— not as puppets who have been manipulated by the director. At Unifilms, imaginative direction— combined with imaginative research and scripting and the imaginative use of sound— is basic to a production that is not just a motion picture but a moving picture: a film so human that the viewers identify the actors as counterparts of themselves, and are impelled to imitative action. The cost? Well, imagination— which gives birth to Unifilms' original production techniques— has effected marked savings for our clients. Interested? Call Unifilms by telephone . . . now! UNIFILMS, INC. NOT JUST MOT/ON PICTURES, BUT M O i I N G PICTURES l.d.6 EAST ^"7TH STREETT NEW YORK 17. N.Y. MURRAY Hill 8-93a5 aas SOUTH isth street PHI1_ADE1_PHIA 2. PA. KINGSLEY 5-B013 NUMBER 5 • VOLUME 14 28